Ranking well in local search is a great way for dentists to bring in new patients and to build up their reputation in the local community. It can often be the most targeted and valuable traffic that one can get organically, so it is worth learning about how to do well in those rankings and …
There is great value in being on the first page of Google for a competitive and targeted keyword or key phrase in your space. As a result, there is a cost to ranking well (or not ranking well) for any given competitive keyword. This is because if you are ranking at the top organically, you …
Search engine optimization (SEO) is extremely important to many websites today if they hope to rank well and get good organic traffic to their website on a consistent basis. With the acceptance of the importance of SEO, the industry for SEO services has really proliferated at an astronomical rate. As with any large industry, there …
`The rapid evolution of the digital world including digital media continues today with a growing move into more video content over what traditionally may have been limited to text and graphics. From iPads to phones, more and more people are streaming videos daily to get news, learn new things, look things up, or for entertainment. …
The Internet continues to be visited by an increasing share of mobile traffic. As people continue to shift their time from the big screen to the small, search engines are taking notice, modifying their own websites to optimize for mobile usage. Google in particular is catering to mobile users by releasing many changes to make …
The debates regarding what Google’s ranking signals are can become so convoluted it is like trying to fly a modern day spaceship. The components of the algorithms, the ranking elements are 200 and over. Each one the SEO experts will debate over and if you’re hiring a SEO expert to work on your website, you …
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Google has inevitably become its own root Certificate Authority, allowing it to issue digital certificates for its products rather than rely on third party certs to validate Google properties. The move was announced Thursday, along with the creation of a new entity called Google Trust Services that will operate the CA for Google and parent …
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Although you’ll hear over and over again that content is king nowadays, there’s one thing more primary than just content, it’s called quality. Content that sucks just won’t cut it. The content has to be professional and entertaining, and for social media, engaging. Websites and blogs are indexed per page so your content has to …
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If you think SEO is some quick fly-by-night practice that you can do once and just let go then you’re in for a hard lesson. SEO calls for full-time work you have to put into it. It’s not a one magic bullet kind of thing but a mixture, a combination of techniques and technologies that …
Today’s small business has so much competition that to not have an active and thriving online marketing campaign is just suicide. Business today is done greatly online. Even for brick and mortar stores, they have to have an online presence or their competitors will gain the edge over them and that means losses in trade …
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