Negative SEO occurs when someone purposefully harms another website’s organic search traffic. Typically, this occurs when a spammy website (e.g. scraper site, porn, a site infected with malware) links to the negatively impacted website. Unfortunately, as a webmaster there isn’t anything you can do to stop this from happening. This is why so many ecommerce …
Continue reading “Why You Shouldn’t Worry About Negative SEO”
There is great value in being on the first page of Google for a competitive and targeted keyword or key phrase in your space. As a result, there is a cost to ranking well (or not ranking well) for any given competitive keyword. This is because if you are ranking at the top organically, you …
Many webmasters, web developers and designers don’t tire of iterating that SEO for all intents and purposes are now extinct. These pundits keep stressing on the demise of the search engine optimization vehicle because they might have some vested interests to serve. Keeping aside the personal interests of these specialists, there’s one good reason that …
When it comes to introducing key updates with regards to SERP algorithms, Google- the most admired and popular search engine has behaved like the proverbial slow and steady tortoise. Though, the search engine in the last few years has led to some modifications and adjustments that have kept smartphone users in good humor, these updates …
Continue reading “What SEO Strategists Should Know About Google Penguin 4.0?”
For years, link building via backlinks or any inbound links was an essential part of SEO. Having other sites link to yours was like showing off votes during an election. Search engines used to rank pages based on these links, but not so much anymore. The main motivation has been Google. The reason being is …
Continue reading “Link Building And Backlinking, The Battle Continues”
The battle is on. With Google’s Penguin update and Google’s new mobile friendly applications, the local SEO game has changed drastically. Having your local SEO A Game on is more important now than ever. Professionals in the local SEO game are scrambling around trying to make sense of the search engine changes and that means …