Over the past two decades social media has proven that it’s quite a beneficial investment. Just look around and you’ll see how involved it is in daily life. For your business this means getting your message to the right people at the right time to increase sales. However, this isn’t the only benefit you can …
The Growing Phenomena of Zero Click Search
The phenomenon of zero click search is growing rapidly today. By implementing it in your keyword research and content creation you’ll be able to better optimize your website for Google. This is especially important if you’re trying to rank for terms related to currency conversion, time zones, or “how to” do something – things people …
Continue reading “The Growing Phenomena of Zero Click Search”
The Importance of NAP and User Experience for Local SEO
Since 2015 not only have more people started depending on mobile devices, but they’ve also started using multiple ones to complete their purchase journey. As this happens a person’s Local Pack and algorithms will change, especially regarding their proximity to the business’ location. Having NAP consistency is important to both humans and Google here. Starting …
Continue reading “The Importance of NAP and User Experience for Local SEO”
Top Ranking Factors in Google Local SEO
Today you can’t simply hang a shingle or hand out business cards and expect to get a lot of customers. A growing number of people are searching for local businesses online today. In fact, Google says about two-thirds of smartphone users will make a purchase from a company who’s taken the time to customize information …
Lengthy SEO Penalties Faced by Hacked Websites
When 1,605 WordPress users were surveyed, about 50% of them admitted they were flagged by Google when they were a hacked website because they contained “malicious content.” Unfortunately, this means that many people don’t realize when they were flagged since Google doesn’t alert you. However, if you move quickly once you’ve been hacked, you’ll probably …
Continue reading “Lengthy SEO Penalties Faced by Hacked Websites”
Why Accessibility is Important for SEO and Sales
Traditionally, accessibility hasn’t been given much thought in terms of SEO and web development. However, there are some reasons why its importance is something you shouldn’t overlook. How WordPress Addresses This Issue Unfortunately, WordPress addresses this issue as though it were an afterthought. This is because they’ve created a plugin to take care of things …
Continue reading “Why Accessibility is Important for SEO and Sales”
Why Local SEO is Your Missing Link
When people hear about SEO they typically think about search engines like Google. They also think about how this search engine has a broad appeal for global audiences. However, what most people overlook is what’s known as local SEO – what ensures that your website is found by people who live near your business. There …
How to Maximize Your Profits This Holiday Season
When we think of the holidays most of us think about spending time with our friends and family. However, as a business owner this is a time that’s full of lots of potential for you, especially now that consumer confidence is at an all-time high and unemployment is low. This is a combination that could …
Continue reading “How to Maximize Your Profits This Holiday Season”
SEO Trends To Pay Attention To In 2019
One of the fastest changing areas online today is content marketing. Nevertheless, you must stay up-to-date with these trends so you remain competitive. With this in mind, here are some trends that experts are anticipating for 2019. Long-Form Content This content continues growing in SEO importance because search engines rank longer, more trustworthy posts higher …
How Fake Reviews Hurt Businesses
It takes a lot of time and patience to build up a great online reputation for you and your business. In the beginning it’s especially difficult to prove to others that you own a worthwhile business. This is because many consumers judge a business by the quality of its online reviews. Studies have even been …