The how and why of Improving Your SEO

How to improve your SEOToday we live in a hyperconnected world and work in a highly competitive business environment. This makes it crucial for companies to share their core message with their target audience online. The best way to make this happen is through using SEO content. When this is done right and in combination with other marketing strategies your business will be at the top of the SERPs, which is where 95% of all web traffic find the products and services they need. Fortunately, landing here isn’t as challenging as you might think, if you follow these strategies.

Create a Diverse Content Marketing Strategy

There are many factors used by Google to rank websites. You must focus on creating original content that your readers find relevant – topics and keywords that are currently trending. It’s also important to create social media content that links back to your website.

Develop Authoritative Content

Create long-form authoritative content that’s relevant to your market. Your performance, on-page optimization, technical optimization, and social media promotion should build on this.

Be Consistent with the Content you Post

Think about what people are searching for then do some basic keyword research and provide a high-quality, value-packed blog on this topic. Doing so generates more free traffic and provides value to your readers.

Invest in SEO Tools

You need good software to maximize your time and effort when competing with other sites’ SEO. Look at tools like Moz, HubSpot’s keywords tool and Yoast.

Audit Your Competition

Focus on finding ways to optimize your website against your competition so your site is more relevant to searchers.

Create a PR Strategy for Backlinks

Increase your site’s domain authority by building strong backlinks. To do this you should guest post on relevant blogs.

Create Long-Form SEO Content

Google’s first page for any search term is comprised of long-form SEO content that’s about 1,800 words long – things like FAQs and well-researched guides.

Optimize Pages for Your Niche

Be critical but realistic in your keyword research. Make sure your pages have good SEO content and relevant meta tags.

Add Long-Tail Keywords

Add long-tail keywords to your most popular pages and include latent semantic indexing (LSI) keywords too. Create valuable sentences with these in mind.

Combine Content and Influencer Marketing

Quality backlinks improve SEO rankings. Find influencers to involve here by using tools like Tapinfluence and Upfluence. Once you build genuine relationships with them they’ll happily get involved you’re your SEO content creation process.

Create Pillar Articles with a Table of Contents

Creating too much content confuses Google’s attempts at prioritizing it. Create pillar articles that start with a table of contents linking to your post’s different sections.

Focus on Real, Readable Content

Always use proper and appropriate keywords according to Google’s current guidelines. Use them in writing clear, concise articles. Remember, the readability of your writing converts the sale.

Understand Your Market

Understand that your SEO efforts will vary greatly depending on your niche market. Today, you must optimize for more than organic results. You also must optimize for things like answer boxes, local results, and carousel cards.

Fully Flesh Out Titles and Meta Descriptions

Maximize the character limits for all tags and meta descriptions by adding qualifiers and the year the article was written. Robust titles and matching meta descriptions help you make it to the top of the SERPs.

Focus on User Experience

Don’t forget about links and keywords but strive to improve your user’s experience too. Think about speed, design, and being mobile.

Local SEO Tampa has been successfully doing all these things for their clients for the past 11 years. They can help you reach the top of the SERPs too. Give them a call and set up a consultation today.