If you don’t know what SEO is, it stands for Search Engine Optimization and is the primary tool used by marketers, internet traffic engineers, and website developers throughout the world. It is no easy task and seems to be getting far more complex as time goes on.
In the old days the way to get to the top of the search engines was to have keywords and keyphrases stuffed into copy, meta tags, titles and such. People went berserk trying to dominate the search engines this way and had brokers and companies charging all sorts of amounts to get people to sign up to them and get their websites higher in the rankings. It was a real circus. You had people using Black Hat techniques or ‘illegal’ techniques and that alone was a cottage industry. Nowadays things have gotten cleaned up remarkably. Google has developed new software that is able to detect sloppy and illegal and unethical SEO and that is crushing the market in one area but booming it in another.
This new range of ethical SEO is a great advantage to today’s business. Now you can either work on your own SEO or hire a professional and get results that are steady and reliable. It takes a lot of patience, but doing things the honest way is the best way.
As for the advantages of SEO for business, it cannot be understated. It’s the way the web works and it is mandatory to employ SEO if you even hope to be able to not only compete but to profit. Not only general SEO is important but Local SEO, the tweaking of a site to get traffic targeted based on the specifics of location and service to an area. If you’re not using local SEO you’re missing tons of traffic and revenue and your competitors are running roughshod all over you.
You’ll need to brush up on the latest and also some history of SEO and then work on your campaign team efforts. If you have a team who can do SEO then you’ll save lots of time and money. You have to assess your present state of SEO and objectively look at your pluses and minuses. Get your website or blog in order regarding design, spelling, relevant info, and then look at which audience you want to target and how can you pull in traffic on an organic basis. That ratio will deliver metric statistical data that will allow you to better plan which audiences to target and what you’ll need to adjust your site for.
Here’s where patience pays off. You won’t shoot to the top of the search engine rankings overnight. It takes time and you’ll have to work on your site weekly to make sure you’re updating content, keeping on top of the latest news regarding your industry, and the newest trends that you want to have spotlighted on your site before the competition gets it. For example if your business is about fishing, and suddenly a news story breaks about a new type of fishing lure solution, then you want to be first to post an article, pic, video, about it and if possible an affiliate code for sales. If you’re the first to do so and surfers are searching for it, your site will rocket to the top and stay there. It can happen but only for the due diligent.