The term SEO (Search Engine Optimization) has been a part of the digital marketing world forever now. An SEO company uses this to improve your site’s visibility in Google’s search results, so you generate what’s known as organic (a.k.a. natural) traffic. Other important aspects of digital marketing include social media marketing, email marketing, and pay-per-click …
Understanding The Difference Between SEO And SEM
You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these …
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Helpful Tips For Creating The Perfect SEO Tags
You’ve built your business’s new website. You feel proud of what you’ve created. Now you sit back and wait for business to come to you. Right? Unfortunately, this isn’t the way that it happens. You need to help people find you online just like you’d help them find your brick-and-mortar address. Now that you hear …
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