You’ve built your business’s new website. You feel proud of what you’ve created. Now you sit back and wait for business to come to you. Right?
Unfortunately, this isn’t the way that it happens. You need to help people find you online just like you’d help them find your brick-and-mortar address. Now that you hear this, you may feel a bit worried.
What’s involved here? What do you need to learn and do? How do you do these things that are a part of good search engine optimization (SEO)? These are probably just a few of the numerous questions you have rolling around in your mind. Well, don’t worry. Here is the first of two critical things you’ll need to know about: the meta title and meta description.
The Meta Title Tag
This tag is essential for both users and search engines alike. The meta title tag’s job is to tell everyone what to expect regarding the page’s topic and purpose. Its information is then used to form the headings you’ll see in SERPs (Search Engine Result Pages). When crafted correctly, it can lead to more click-throughs and even improve the ranking of your site.
Tips for Crafting Your Meta Title Tag
Now that you know what a meta title tag is and why you need to use one, there are a few tips you should keep in mind as you create it for your website:
- You must work to keep your meta title tag as brief as possible. At the same time, you want to make sure that it describes all the content found on this page.
- While you’ll want to use your page’s keywords in this SEO tag, you don’t want to “stuff” it. In other words, make sure you don’t repeat the exact words and phrases needlessly, several times.
- Don’t use the same title for every page on your website. Take the time to create a unique title for each page.
- Using proper grammar is essential here. Make sure you start every word in your title with a capital letter. Doing so will also make your page more noticeable and thus more likely to get clicked.
The Meta Description Tag Markup
This tag is sometimes referred to as a meta description attribute or tag. Regardless of how you choose to refer to it, you can think of the meta description tag like you’d think of advertising copy. It’s an HTML element used to describe and summarize the content that’s found on your page.
When crafting this tag, you want to let people and the search engines know what to expect when they arrive on your page. Good SEO dictates that you’ll also want to include your keyword here. Doing so is essential because search engines frequently use snippets from your meta description when crafting search results that are listed underneath your search title. When you carefully craft your wording here, you should see an improvement in your website click-through rate.
Tips for Crafting Your Meta Description Tag
All of this information may seem a bit overwhelming, but it isn’t all that difficult. Crafting a meta description tag for every page of your website is essential even though it has no SEO value. You’ll still want to take the time to ensure that your meta description accurately describes the page. By using relevant keywords here, you may increase the likelihood that your page will get clicked. Therefore, this tag is still an essential part of your SEO strategy.
Practice What You’ve Learned
While you’ve taken the time to read about what a meta title and meta description are, you may still feel a bit overwhelmed – maybe even somewhat lost or confused. Unfortunately, this is how a lot of people feel when it comes to SEO. However, you should know that this is why we’re here for you at Local SEO Tampa Company.
We’ve created a tool that can help you ensure that your titles and tags are the correct lengths for making the search engines happy. While this tool will help make your life a lot easier, if you’re still feeling a bit overwhelmed, that’s alright. We’re here to help you with every step along the way. Contact us today.