With click fraud on the rise, it is hard for marketers and company owners to know if they should still use PPC. While this is a very effective way to get traffic to your website, you take the chance of having fraudulent clicks. If you have thought before that PPC was the way to go, …
Continue reading “Want More Effective Ads? Use A PPC Shield”
When you pay for every time someone clicks on your Google Ads, you expect to see some type of return. Google says you should see an average conversion rate of around 3.5% (three sales per ten clicks). However, if people fraudulently click on your ad, they’re committing click fraud since you’re paying for “fake” clicks. …
Every business has its own promotional money earmarked. The problem is that online promotion can cost a good dollar. To get to the top of the search engine pages or even to set up a PPC or Pay Per Click program can not only be costly but call for a lot of work. We need …
Continue reading “How To Invest Properly For SEO, PPC (Pay Per Click)”
