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Local SEO Tampa Company

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Understanding The Difference Between SEO And SEM

Posted on March 13, 2023March 13, 2023 · 3 min read

You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these …

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Click Fraud Practices To Be Aware Of

Posted on August 1, 2022 · 4 min read

Competition in business is typically healthy, but there are other times when it’s neither healthy nor fair. One such case is competitor pay-per-click (PPC) click fraud. Unfortunately, this is a growing trend, especially in high-value and competitive industries. It happens when a rival business clicks on your paid ads with the goal of depleting your …

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The Difference Between SEO & PPC

Posted on July 25, 2022August 16, 2022 · 4 min read

Two of the most important acronyms in online marketing today are PPC (pay per click) and SEO (search engine optimization). When you want to boost your brand’s visibility, you may be looking at these to discover which is better for your marketing budget when it comes to getting your business noticed online. The Difference Between …

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Want More Effective Ads? Use A PPC Shield

Posted on January 31, 2022 · 3 min read

With click fraud on the rise, it is hard for marketers and company owners to know if they should still use PPC. While this is a very effective way to get traffic to your website, you take the chance of having fraudulent clicks. If you have thought before that PPC was the way to go, …

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Protect Your Business From Click Fraud

Posted on December 6, 2021 · 5 min read

When you pay for every time someone clicks on your Google Ads, you expect to see some type of return. Google says you should see an average conversion rate of around 3.5% (three sales per ten clicks). However, if people fraudulently click on your ad, they’re committing click fraud since you’re paying for “fake” clicks. …

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How To Invest Properly For SEO, PPC (Pay Per Click)

Posted on December 18, 2017December 18, 2017 · 4 min read

Every business has its own promotional money earmarked. The problem is that online promotion can cost a good dollar. To get to the top of the search engine pages or even to set up a PPC or Pay Per Click program can not only be costly but call for a lot of work. We need …

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