Engage, Inform, Convert: The Role Of Video In Local Business Marketing

In the rapidly evolving landscape of digital marketing, video has emerged as a pivotal tool for businesses aiming to capture the attention of their audience. For local businesses, the integration of video into their digital marketing strategy is not just a trend but a powerful means to engage, inform, and persuade potential customers. This article …

YouTube Digital Marketing Strategies From SEO Experts

YouTube is a helpful platform for your business from a digital marketing standpoint. If you are not on top of your game optimizing your content for YouTube, you are missing out. First off, you must understand that Google owns YouTube. Therefore, they use the exact search mechanisms to give every user the best possible experience. …

How Digital Marketing Channels are Being Used by Small Businesses Today

Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing …