One of the many subtypes of local SEO in Tampa is what’s known as Answer engine optimization (AEO). This is when an SEO company helps a business climb to the top of the search engine rankings (SERPs) by answering a common question their consumers have. Such answers are likely to show up at the top, as well as in snippets, carousels, and packs. This has become so common that many users don’t ever navigate away from the SERPs when looking for answers to simple questions. One marketing software and SEO company, SEMrush, recently conducted a study in which they discovered that about 57% of mobile users and 53% of desktop users never click on organic or paid local SEO results because they could find their answers via the SERPs. This is why an SEO company will distinguish between SEO and AEO by stating that SEO improves your brand’s visibility online overall, whereas AEO specifically focuses on zero-click searches that provide users with quick answers to their queries.
Similarities Between AEO and SEO in Tampa
AEO is like SEO in that it’s used to get attention online, so you have a competitive edge. Their relevance and accuracy are just as important as they are with any other content that your SEO company optimizes for you. The main difference between the two is that with local SEO in Tampa; there’s a comprehensive strategy that has to do with your website’s whole structure. On the other hand, while AEO is driven by these same factors, it places much more weight on providing users with the most concise answers possible. To do this, your SEO company must categorize your content into questions and answers.
One of the other main distinctions between local SEO in Tampa and AEO is that SEO prioritizes and displays a variety of websites based on what they believe is relevant and has authority. On the other hand, AEO only offers one definitive answer. Since there isn’t a hierarchy of answers, there’s a lot more competition to have your answer showcased at the top of the page before the organic search results.
What AEO Means for Small Businesses
Ask any SEO company what this means for your small business, and they’ll tell you that when AEO is done correctly, you have a valuable opportunity to establish yourself among industry experts. More people will also trust you because you’re creating content that’s helpful, relevant, and timely. AEO also allows you to nurture conversions by educating your consumers as you walk them through the purchasing process. This is especially beneficial to any company whose practices of standard SEO in Tampa haven’t guided them to prominence.
Optimize Your Site for AEO
With AI-driven platforms providing an increasing number of good responses to direct queries, the way search engines work is rapidly changing. As this occurs, it’s more important than ever to optimize for answer engines. It’s also important to make sure that you’re working with an SEO professional who’s on top of the evolution of search engines and whose services are evolving to fit the needs of your small business.
Suppose you are searching for a reliable company. In that case, you should be aware that Local SEO Tampa Company, located in Tampa, FL, is a top-notch provider of local SEO services in Tampa. With a team of experienced professionals, they specialize in helping businesses improve their online visibility and attract more local customers. Whether you are a small business or a large corporation, our local SEO company has the expertise to create customized strategies that will drive targeted traffic to your website and increase your rankings on search engine results pages.