Digital marketing has been using search engine optimization (SEO) for years, with good reason: It’s an affordable way to accelerate your small business’ growth. However, the biggest challenge is how fluid search engines are (e.g., their ever-changing algorithms). Anyone who believes they understand its essentials needs to remember that these changes will continue.
How SEO Will Help Your Small Business
There are many different practices and processes that are used in search engine optimization to help your small business website rank higher on search engine results pages (SERPs). Here is where you’ll want to rank as high as possible. The higher you’re able to get your website ranked, the more people are likely to find it and consider purchasing your products or services.
You can achieve higher rankings by optimizing your site to convince engines that your content is valuable and relevant. Businesses rely on successful website optimization. If you have an eCommerce website or are vying for the attention of new investors, it can make the difference between accelerated growth and leaving the starting blocks.
How it Works
The first thing you must realize is that SEO is a long-term strategy. Even when you dedicate considerable time and effort to the process, results won’t happen overnight.
You need to start by examining the search engine results pages first. Your goal is to increase your standing within organic search results. You’ll see listings marked “Ad.” Those are paid-for listings resulting from search engine marketing (SEM). Below these paid-for listings are the organic ones influenced by SEO techniques. Google’s robots “crawl” your content and assess it when indexing your site.
SEO isn’t static. For instance, a few years ago, search engines would rank your small business website at the top because you repeatedly used the same keyword phrase. Using different keywords is essential since you want to draw in as much traffic as possible. The way today’s search engines are designed makes them more intelligent. They can assess the quality of your site and the user experience too.
Important Areas Not to Overlook
There are a few key areas that your small business will need to focus on here. It’s crucial to know what these are and why they play an essential role in your optimization work.
Technology
Search engines consider various technological factors, such as how fast your site moves. When your site takes a long time to load, visitors will go elsewhere. For this reason, you need to take measures to optimize your site’s speed.
Content
Google will rank your content highly if it closely matches a user’s search query. Think about what these search queries are asking. Doing so allows you to identify keywords for which you wish to rank. Content also needs to be original, well written, and customized.
In 2021 over 55% of total web traffic comes from mobile phones. These small screens make it difficult to read lengthy articles. If your small business website has content that displays poorly here, you’re losing out.
Equally as important is having unique content. When creating this content, you’ll want to find unique keywords. Make sure you never duplicate content across pages. This duplication will confuse search engines.
Authority
Quality content demonstrating authority is crucial. You can achieve this by creating and publishing lots of original content on your chosen subject. Showcasing your formal qualifications helps search engines and readers recognize you as a knowledgeable source of information. Another great authority-generating technique is having external websites link to you.
The Solution to Your SEO Challenges
All of this may seem overwhelming, but at Local SEO Tampa Company in Tampa, FL, we’ve helped small businesses adapt to these changes. We’ve managed to make it seem easy for startups with a new website to get listed, something that usually takes time since you don’t have enough history. This footprint is something with which even established websites sometimes struggle.
Overcoming these challenges starts with a solid strategy. When you set realistic goals and choose tactics that are time- and cost-effective, you’ll start seeing results quickly. This timeline doesn’t guarantee miracles, but it will sustain your business’ growth far into the future. Contact us today to see how it can work for you.