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How to Create Great PPC Keywords and SEO
While some people will try to convince you that SEO is dead and keyword research is no longer important, we’d like to respectfully disagree. It’s not dead, the approach has simply changed to one that’s topic-driven. Nevertheless, we must still understand how people shop for our products or services. This requires a methodical approach so…
How Your SEO is Being Impacted by Negative Reviews
There comes a time when every business launches a new product or service that they’ve spent months working hard on only to have it met with a dreaded negative review. This will make your head spin and you panic as you wonder how it’ll all impact your SEO and if your business will tank because…
Understanding the Meaning and Importance of Long-Tail Marketing
Long tail keywords and their research date back at least 13 years. While there’s been many changes in this industry during this time, this approach remains relevant and important today. In fact, with so many voice-activated products (e.g. Amazon Echo, Google Home) entering our homes today, it’s becoming a necessity once again. Understanding the Power…
SEO Trends Suggest big Changes Coming to SEO
Search Engine optimization (SEO) is something many people find themselves scrambling to understand – especially in regard to its impact on their business. It’s no longer something you can place on your wish list. It’s something every business needs to understand and keep up with today. With each passing year, SEO grows more important. It…
How Your Social Media Impacts Your SEO
Many businesses treat social media and search engine optimization (SEO) as just two more things they need to accomplish in the long checklist they’ve created as part of their digital marketing plan. However, there’s a deeper relationship here you need to be aware of – even though Google would have you thinking otherwise. There are…
The Important Role of Customer Reviews When it Comes to Local SEO
Customer reviews are defined as a sentimental message written by a customer on your website supporting or exposing your products or services. These can be left on Yelp, Google, or Facebook mainly but there are many other options (e.g. Superpages, Bing, TripAdvisor, Healthgrades) where you can leave them too. You may be a little worried…
What Are the Top Google Local SEO Ranking Factors in 2024?
I still remember the first Tampa roofer I ever helped. He had a beautiful truck, a great crew, and a website that looked sharp. But when folks in South Tampa searched for a roofer, his business was nowhere near the top of the map. He was losing jobs to guys with worse work but better…
How Lawyers can get High-Quality Backlinks
The most important ranking factor for websites is links. Unfortunately, link building is quite challenging. At the same time, it’s also the easiest way to get into trouble with the search engines. Fortunately, there are some techniques that won’t get you into trouble, but instead will help you with your law firm SEO. Guest Posting…
Content + SEO = Online Success
Two things have changed the digital marketing world as we know it today: SEO (the technical process of increasing the quality of traffic and attracting a lot of visitors to your website) and content marketing (using valuable and relevant content to drive profitable customers to your website). Together, they’ll provide you with brand awareness, website traffic, PPC,…
Doing Small Business SEO on a Small Budget
It may seem overwhelming to try to meet your SEO goals when you only have a small budget or team to work with. Fortunately, there are some strategies that are easy to implement and will bring considerable returns too. Optimize for Mobile Search Mobile optimization is necessary today. This ranking factor can’t be ignored now…
Local SEO Tips for Dentists
Local SEO for dental practices is important because this is how people who are searching through Google for a dentist will find you. According to one Google study, this is exactly what about 80% of consumers do: They turn to the search engine to provide them with information about products and services that are available…
The how and why of Improving Your SEO
Today we live in a hyperconnected world and work in a highly competitive business environment. This makes it crucial for companies to share their core message with their target audience online. The best way to make this happen is through using SEO content. When this is done right and in combination with other marketing strategies…
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