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Interchangeable SEO and SMM Tips
SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t…
How to Make Immediate Improvements to Your Local SEO
Regardless of how influential you think you are, if you own a consumer-based law practice, you own a local business. This means that your business is drawing clients to it from a very specific geographical area – one that’s based on where your law offices are located. One of the keys to getting new clients…
Understanding the Importance of Branding in SEO
Some people think that if they rank well for certain keywords there’s no need for them to worry too much about how they rank for their brand. While this is true sometimes, it’s important to understand that there are a lot of ways to outrank your competition, increase your sales, and make thousands of dollars…
Why Tampa is Sin City
When you think of “sin city” America, you probably pretty much automatically think of Las Vegas. However, this isn’t the only sinful place in the nation. It also isn’t the only place where what happens there, stays there. For instance, Milwaukee is known as a beer-loving city while New Orleans is hedonistic by nature. Look…
Why you Should Give a Duck About DuckDuckGo SEO
Many people are wondering how to optimize their websites for DuckDuckGo. This is because the search engine is quietly attracting new users and generating more traffic for websites. Unfortunately, there’s no “magic bullet” or easy answer when it comes to SEO for this site. There’s also nothing shocking, newsworthy, or tricky here. Why you Should…
Tips for Using Instagram to Boost Your SEO
Today’s businesses are using many social media platforms as part of their marketing strategy. Instagram is one such medium that will help you boost your SEO. While Google claims not to use social media as a ranking factor, social media experts have proven that this activity does indirectly affect them. Reasons Your Website Needs an…
Create Content to Support Local SEO so you can Rock the Rankings
Many changes are taking place in SEO today thanks to the rise of mobile search. The most dramatic change has occurred regarding local content. Most of us realize this is because of the 2014 Google Pigeon update which allowed for greater search visibility for local directories. It’s responsible for giving local content a foothold. Now…
How to Rock Your Local SEO Rankings
Mobile search has led to a lot of changes in SEO today. None of them are more dramatic than local SEO though. This all started with Google’s Pigeon update in 2014 which gave local directories greater visibility and local SEO rankings a foothold. Now today mobile search surpasses desktop search and over one-third of these…
Why Your Business Needs SEO
Although most people know their website needs SEO and how they’ll benefit from it, they don’t truly understand what these benefits are. Until you understand these benefits you may feel like doing just a little of something is better than nothing. Your Listing in the Organic SERPs is Your Website’s Primary Source of Traffic Organic…
User Engagement Metrics That Influence SEO
As a business owner you’re probably dreaming of having more traffic arrive at your website. However, as a small business owner you’re also probably wondering where you can find time to do some SEO for your website. Here you’re not alone – only about 28% of small business owners (one in four) do anything in…
Creating a Successful Social Media and SEO Strategy
Viral and social media marketing are common initiatives for building a business. However, viral marketing is based more on luck than anything else. This is why you need to focus more on creating SEO optimized content that you can post in various places. For this to work, you’ll need to take several steps. Create Social…
Cost Effective Ways to Market Your Small Business Online
As a small business, you probably have a small budget for online marketing. This is a good thing because small business SEO prevents you from wasting money on poorly thought out, poorly executed campaigns. There are several ways in which you can use your money smartly here. Pay-Per-Click Advertising One form of advertising that’s proven…
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