Local search optimization, or local SEO, is the process an SEO company in Tampa uses to enhance your business’s local search visibility to attract more customers or clients. Here are some tips to help you boost your local rankings.
Improve and claim your Google Business Profile.
A Google Business Profile, a local listing with details about your company, is available to every business for free. The details you include in your business profile can appear in Google Maps and web search results once it has been claimed.
Have your SEO company in Tampa investigate local keyword trends for you.
Local SEO starts with understanding how local consumers look for the goods and services you provide. You probably have some idea of how they do this if you are well-versed in your industry and clientele. However, it’s still a good idea to conduct keyword research to broaden your focus.
Give local landing pages a local SEO boost.
If you’ve discovered that people are looking for the goods or services you provide, you should probably have an SEO company in Tampa make specialized landing pages for those items.
Get citations and links for your area.
Local citations are online references to your company’s name, address, and phone number (NAP). In Moz’s 2018 study, they received the fifth-highest ranking score for local queries.
Though links from other websites hold less significance today, they are still worth buying for the following two reasons:
- They aid in people finding your company. In addition to Google, local SEO involves optimizing your website for any other search engines that customers might use to find your company, including Yelp, Bing, Facebook, Apple Maps, and any directories that are specialized in your industry.
- They might still assist you in ranking. Although they no longer hold as much weight, they still might aid in your ranking.
Have an SEO company in Tampa work on recapturing broken links for you.
Although they can be challenging to build, backlinks are a well-known Google ranking factor. Making sure that none of the links you already have are wasted is crucial. Reclaiming links to pages on your website that are no longer active will help you achieve this.
Get more reviews.
According to Bright Local’s 2020 study, reviews are the second most significant factor in map pack ranking, which is in line with Google’s claim that “high-quality, positive reviews from your customers can improve your business visibility.”
Obtain mentions on local list posts.
For pretty much any good or service, regardless of how obscure, there are “best of” lists available. Getting your company listed on useful lists like this is a smart move for two key reasons:
- It brings in more customers because these listicles frequently rank highly for terms like “best in.” They will probably try you if you appear on nine out of ten lists.
- It gives you backlinks, and we already know that backlinks aid in improving your Google ranking.
Take care of your website.
A site’s health can affect SEO in a variety of ways. Both local and global SEO holds true in this regard. You have issues if Google is unable to locate, comprehend, and index your content in an effective manner.
An SEO company in Tampa will tell you that with Ahrefs’ Site Audit, you can regularly schedule a crawl of your site to check for 100+ issues (e.g., missing or empty title tags, broken pages, external broken links, pages without internal links) and monitor the health of your website. What’s more, by registering for Ahrefs Webmaster Tools, you can use it without charge for your own websites.
Get help from an SEO company in Tampa.
Local SEO Tampa in Tampa, FL, is a reputable agency that specializes in providing these local SEO services. With their expertise and knowledge of the Tampa market, they can help your business improve its online presence and attract more local customers.