Category: Google
Tips for Using Instagram to Boost Your SEO
Today’s businesses are using many social media platforms as part of their marketing strategy. Instagram is one such medium that will help you boost your SEO. While Google claims not to use social media as a ranking factor, social media experts have proven that this activity does indirectly affect them. Reasons Your Website Needs an…
Create Content to Support Local SEO so you can Rock the Rankings
Many changes are taking place in SEO today thanks to the rise of mobile search. The most dramatic change has occurred regarding local content. Most of us realize this is because of the 2014 Google Pigeon update which allowed for greater search visibility for local directories. It’s responsible for giving local content a foothold. Now…
How to Rock Your Local SEO Rankings
Mobile search has led to a lot of changes in SEO today. None of them are more dramatic than local SEO though. This all started with Google’s Pigeon update in 2014 which gave local directories greater visibility and local SEO rankings a foothold. Now today mobile search surpasses desktop search and over one-third of these…
Why Your Business Needs SEO
Although most people know their website needs SEO and how they’ll benefit from it, they don’t truly understand what these benefits are. Until you understand these benefits you may feel like doing just a little of something is better than nothing. Your Listing in the Organic SERPs is Your Website’s Primary Source of Traffic Organic…
User Engagement Metrics That Influence SEO
As a business owner you’re probably dreaming of having more traffic arrive at your website. However, as a small business owner you’re also probably wondering where you can find time to do some SEO for your website. Here you’re not alone – only about 28% of small business owners (one in four) do anything in…
Creating a Successful Social Media and SEO Strategy
Viral and social media marketing are common initiatives for building a business. However, viral marketing is based more on luck than anything else. This is why you need to focus more on creating SEO optimized content that you can post in various places. For this to work, you’ll need to take several steps. Create Social…
Cost Effective Ways to Market Your Small Business Online
As a small business, you probably have a small budget for online marketing. This is a good thing because small business SEO prevents you from wasting money on poorly thought out, poorly executed campaigns. There are several ways in which you can use your money smartly here. Pay-Per-Click Advertising One form of advertising that’s proven…
From Local to Global SEO
There are many advancements that are changing how people search for things online today – especially when searching for local businesses. One of the biggest changes is that mobile internet use now surpasses desktop use today. At the same time, voice-powered digital assistants are steadily growing too. According to several studies about one-third of all…
3 Major Developments Affecting SEO in 2018
Search engines are continually striving to improve your search experience. Marketing efforts today involve much more than simply understanding the science behind search engine optimization (SEO). They also involve adapting your website to meet their rules. This has been especially true over the past couple of years with all the changes to algorithms, techniques, and…
Is First Place Where you Need to be With Your SEO
It’s important to think of search engine optimization (SEO) as a competition. After all, there’s only a limited amount of ranking space in the search engine results pages (SERPs), but there are thousands of companies who want the space. In the past, your goal is to get the highest SEO ranking possible for as many…
How Can Local SEO Help Grow My Small Business in Tampa?
A few years back, a little sandwich shop owner over near Seminole Heights called me almost in tears. She had the best Cuban sandwich in the neighborhood; folks who came in loved her, but her tables sat half-empty most afternoons. The problem wasn’t her food. The problem was nobody could find her online. When somebody…
7 SEO Trends to Expect in 2018
When it comes to Search Engine Optimization (SEO) you’re entering into a really competitive, quickly evolving marketing field. Throughout its history there’s been a lot of algorithm updates, new techniques and help from new technologies too. While algorithms weren’t updated too often in 2017, many experts believe this will change in 2018. 7 SEO Trends…
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