You may want to consider spending some of your marketing budget to hire an SEO company. If this is the first time you’ll be using an SEO specialist, Google has some tips to help you hire the best one. This is something they shared in their YouTube series entitled “Search for Beginners.” In this series, they explain that the benefit of hiring an SEO company is that it can help you improve your website in less time than if you were to do it yourself. However, Google does warn that when you do hire an SEO company it’s possible that your website and its reputation may be damaged. This is why it’s important to take the time to properly vet an SEO specialist before you hire them to do any work on your website.
Host Interviews Before You Hire SEO Company
Once you have some names of SEO specialists whom you think might be a good match for your company you’ll want to host interviews. During these interviews, it’s important to make sure you listen to see that the candidate is focusing on the correct things. For instance, the SEO company you hire should be focused on helping improve the way your business appears in the SERPs (search engine results pages). You’ll know that this is something your SEO specialist is concerned about because they’ll ask you questions like:
- Why are your business and the products or services you offer unique?
- What characteristics does your ideal customer have?
- How are customers currently able to find your website?
- What methods is your business using to make money? How can search help with this?
- What are some of the various marketing channels you’re currently using?
- Are you currently using offline advertising or social media?
- Who’s your competition? What do they do well?
Whenever you’re talking to someone from an SEO company you’ll want to make sure that they’re showing an interest in your business from a holistic standpoint. If they aren’t showing this type of interest or they’re making unrealistic guarantees when it comes to ranking in Google’s SERPs, then Google suggests that you should look to hire an SEO company that’s not the one you’re currently interviewing.
Check References Before You Hire SEO Company
Once you have taken the time to find a few specialists that you like Google says it’s time to ask each SEO company to provide you references for past clients so you can check them out for yourself. As you take the time to check these references it’s important for you to ask questions that gauge how useful they found the services of the SEO specialist. Google suggests that one of these questions should be whether they found the results sustainable. The company should also indicate that SEO has now become an integral part of their general business operations. In other words, it should now be incorporated into the company’s long-term plans and not just used as a “quick fix.”
Conduct a Technical Audit Before You Hire SEO Company
Once you’ve narrowed down your candidates and checked their references you should only have an SEO company or two to request a technical audit from. When they’ve had time to have their SEO specialist do this task they should provide you with a prioritized list of things that need to be accomplished. These tasks are what the SEO company believes will make your website friendlier for the SERPs.
Take time to look through this list to ensure that it’s based on data they’ve collected from the audit. These tasks should also provide your website’s visitors with a better viewing experience. The company should also be able to tell you how much time and money it’ll require to achieve these results.
What to do After Hiring an SEO Company
Once you’ve found a company to hire you should work with them to create goals and metrics before they start working on your website. It’s important to know what to expect before any work is started.
Now that you know what to look for when you’re in the market to hire an SEO company isn’t it time you find one to help you master this task today? This is where the SEO specialist at Local SEO Tampa Company in Tampa, FL can step in to help you. Contact them today.