Google got its official start 24 years ago, in 1998. Although a lot has changed over the years, one thing remains the same: If you focus on the basics of website optimization, you can be quite successful. Of course, today’s basics are quite different from what they were in 1998. Today there were several things that you need to focus on to be successful.
Before investing your time and energy into search engine optimization, check out search intent.
As machine learning, AI, in deep learning go continually evolving, they’ll carry an increasing amount of importance with Google. This is because Google’s goal is to understand a search query’s context so that it can provide its users with the best results. This is something you need to remember as you look at your competitors’ website optimization and prepare to do your own.
You need to understand that content marketing is a vital part of search engine optimization.
It’s projected that people will consume 97 zettabytes of data this year alone. While you probably can’t wrap your mind around this number, what you can wrap your mind around is the fact that it’s going to be challenging to break through all this clutter. Fortunately, there are some things you can do to give your search engine optimization a boost here. One of the most important is creating a resource center on your website and making the most use of it possible.
Having people link to your resource center is another important part of website optimization.
Link building continues to be one of the most important parts of search engine optimization. Of course, Google is now much more adept at identifying and devaluing spammy links. This is one of the reasons why you’ll want to create great content for your resource center – content people will want to link back to.
Make sure you always document and test everything you do as part of your search engine optimization strategy.
Unfortunately, studies have shown that many times website optimization has led to fewer clicks. This is why you want to document every part of your testing in such a way that you can reliably replicate anything that works. Of course, you’ll want to run this test for long enough to confirm that your changes in website optimization are actually working. During this time, you should also pay attention to any changes your competition makes, as this may also influence your outcome. This documentation could be as simple as using a spreadsheet.
Don’t get so technical that you overlook user experience (UX).
You need to know who your users are and what their needs, values, abilities, and limitations are in light of your business goals and objectives. Some of the things that, of fact, UX include usefulness, usability, desirability, sustainability, credibility, and value. The best way to measure these things and create a better experience for your users is with A/B testing. With this testing, you can compare two different elements on your website and decide which one performs best.
Don’t forget to use schema markup.
This is the best way to create an enhanced description that will appear in Google search results. While there’s no evidence that adding it to your page will influence your SERPs, it will influence your user’s experience. Using it shouldn’t intimidate you because it’s quite simple to implement.
With so much to know and do, you’re bound to need some help with your website optimization.
There’s so much information that’s built up online over the years – Much of which is now outdated. Unfortunately, this is also true with information regarding search engine optimization. Implementing outdated advice here can lead to disastrous results. Instead of having this happen to you, do yourself a favor and contact us at the Local SEO Tampa Company in Tampa, FL, today.