Local SEO Signals in 2014

small-business-seo-003SEO (Search Engine Optimization) is something that everybody needs to be aware of these days (that is if you’re going to be getting into the world of internet marketing). If you have a webpage that you’ve been looking to rank on search engines there are a few things you need to be aware of, because if you aren’t you might find yourself in a position you don’t want to be in. There are 8 different things that make up local SEO these days, when it comes to ranking these 8 factors are what you need to work on in order to have optimal results. Local results are a common term when it comes to discussing page ranks, and there are three different major categories in which your Local results can fall (those being localized organic, pack/carousel, and finally maps). These results can come through either desktop traffic or mobile traffic, which actually does play a part in how well your sites are going to rank in the end of it all.

The first category we’re going to be running through is “Place Page Signals”. These would pertain to the actual categories of your traffic, as well as having your keyword in the businesses title. Proximity plays an important role as well, because localized traffic (meaning traffic that is close to your base of operations) has the tendency to be a bit more loyal. Loyal visitors are something that every site wants to see, so of course this would play a key role in the success of improve page rankings.

The second one is going to be “Social Signals”. The name itself s pretty self-explanatory, social signals are ones that would relate to any social media platforms on the internet. Having a strong Google+ authority is a good one, as well as having a large amount of Facebook likes (Twitter followers would also fall under this category as well). Social media is a platform that everybody has been getting into as of recently, which is why it’s so important to SEO in this day and age.

Thirdly, we’re going to get into “External Loc. Signals”, which are a bit more complicated than any of the other ones. These signals rely on IYP/aggregator NAP consistency, as well as the Volume of Citations a page withholds. A citation would be where your page (or your company) is being mentioned on another site, which is of course great for search engine optimization.

“Link Signals” and “On-Page Signals” are important as well, with link signals relying on the domains authority (backlinks and such); on-page signals rely on the presence of NAP, as well as any keywords in the title or domain authority you may have at your disposal.

In the end there’s one thing that everybody needs to be able to improve upon, that being the Behavioral/Mob. Signals being received. Click through rates and mobile clicks would be something that falls under this category of signal, different offers and such from different companies keeps things interesting (as well as improving the optimization of your site in the process). If you’re looking at the analytics and you find that the click through rate is high, you can expect to see a rather large increase pertaining to your SEO results (as well as your revenue!).

The optimization of websites and online businesses is crucial in order to be successful, it’s a well-known fact that high-quality SEO services are always going to be in demand. The ranking of your websites when it comes to search engines is important, and it’s up to you to make sure that you’re informed on how the whole process works.