When it comes to your content there are a bunch of different things the SEO algorithm is looking at (besides backlinks that is). To put it much simpler, it would just be as if they were being ranked like the good old days. The content itself would be looked at, especially the amount of times a specific keyword pops up. There are plenty of other ways as opposed to locating one particular type of text, one of them being the “phrase checker”. If the content has some sort of phrase that would be considered “unique” amongst the content on the internet there’s going to be a chance for it to rank. Links are something that are incredibly useful when it comes to ranking content these days, but that doesn’t mean that it’s absolutely necessary.
Source: Google Webmaster Tools
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