If you aspire to maintain a competitive edge, every SEO firm will recommend bolstering your local SEO strategy. Here are the greatest pointers and tricks you may use to claim a higher SERP position.
A method to perform local SEO includes employing the power of regional search platforms. You may wish to check out ReviewTrackers, Synup, Advice Local, or BrightLocal. By using these platforms, you are making your business more visible to others as you will be providing your name, address, and phone number (NAP) on these sites. Just be certain that all the information is correct and consistent from website to website.
An SEO company may tell you that you must magnify the possibility of your Google My Business profile. Here your customers will find a wealth of information, such as what services you offer, what your menu is, and what your brick-and-mortar business looks like. Be sure to update as needed, making certain photos of the inside and outside are used. If there are different areas of the business, such as a men’s section, women’s section, shoe section, etc., it is a wise move to use images of all of them.
If you are a company that hosts events, you will want to be certain to make use of the event schema. By doing so, you will be allowed to let others know what the status of the event is. This includes telling them the event has been canceled, moved to an online platform, postponed, rescheduled, or even that the event is on as planned.
One local SEO trick is to hone in on your reviews. What others are saying should be a crucial aspect of your company. Great if you have all positive reviews except for one, but that one can make or break you. Take the time to respond to the reviews. What you say will allow others to see how much you appreciate your clients. Thank them for their opinion, letting them know you are sorry it did not meet their expectations. It is your responsibility to fix the issue, whether you send them a new one or refund their money. This shows you care and that you are there for your customers if something is wrong.
You can also focus on adding content that is aimed at the region. This will keep your content fresh and exciting while honing in on the area. Maybe there is a special festival that takes place every year or a unique monument near your company that has a cool history for you to write on. This is a great approach to pique the interest of others as well.
Being capable of connecting with your customers is huge. Utilize the Google Business Profile app, switching the messages on so you may receive them at all hours of the day. This is especially important if your company is closed for the day or weekend, yet a client still needs assistance.
And finally, make sure your website is optimized for both mobile and voice search. With many individuals on the go these days, various searches are performed on a mobile device. Maximize your website so it loads fast with great content and images. If you are having trouble finding out what potential customers are searching for, you may consider using the People Also Ask feature.
If you are located in the Tampa Bay area and require help with your local SEO, contact Local SEO Tampa Company. They have the capability to provide exceptional services, significantly enhancing your company’s regional visibility and reputation.