Google’s Mobile Index

Google’s Mobile Index

The Internet continues to be visited by an increasing share of mobile traffic. As people continue to shift their time from the big screen to the small, search engines are taking notice, modifying their own websites to optimize for mobile usage. Google in particular is catering to mobile users by releasing many changes to make …

Top 6 Ways in Which Social Media Impacts Search Engine Optimization

Top 6 Ways in Which Social Media Impacts Search Engine Optimization

Even though there is no such evidence that points towards a direct role of social media in SEO, it does play a role. Many would argue that Google does not use any signals by social media websites to affect the ranking mechanism, but social media offers a number of marketing tools that can elevate and …

Selecting the Right Online Reputation Management Company

Selecting the Right Online Reputation Management Company

Online Reputation Management has drastically evolved and changed the manner in which people perceive products and services. More and more people are using the internet to evaluate the credibility and quality of products or services based on the online profile of the company/brand. Hence, to manage the credibility of your business, it is very important …

What SEO Strategists Should Know About Google Penguin 4.0?

Google Penguin 4.0

When it comes to introducing key updates with regards to SERP algorithms, Google- the most admired and popular search engine has behaved like the proverbial slow and steady tortoise. Though, the search engine in the last few years has led to some modifications and adjustments that have kept smartphone users in good humor, these updates …