Almost every business has a website today. However, not every business is getting the high-quality traffic they want. After all, you probably have your eyes set on the prize – getting on Google’s first page. This shouldn’t be your only goal though. There are other things SEO is about so you’re found by users. Getting …
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Many people want to reach position zero in the search engines today. This is the position occupied by the snippet of information that appears above the first result in some searches. Honestly, this isn’t something that you should be aiming for. Why you Shouldn’t Worry About Position Zero There are several reasons why you shouldn’t …
Search Engine optimization (SEO) is something many people find themselves scrambling to understand – especially in regard to its impact on their business. It’s no longer something you can place on your wish list. It’s something every business needs to understand and keep up with today. With each passing year, SEO grows more important. It …
Continue reading “SEO Trends Suggest big Changes Coming to SEO”
Many businesses treat social media and search engine optimization (SEO) as just two more things they need to accomplish in the long checklist they’ve created as part of their digital marketing plan. However, there’s a deeper relationship here you need to be aware of – even though Google would have you thinking otherwise. There are …
SEO (Search Engine Optimization) is a busy and dynamic market. Search engines regularly change their algorithms adding new factors you must account for. Gone are the days when you could simply create low-quality content spiked with keywords. Now it’s more about content marketing which not only requires a human touch, but also financial and creative …
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Google says that about two-thirds of smartphone users buy products and services from companies who customize information for them based on their location. This means you’ll need to go beyond creating a great website if you want to get in on this action. To rank well in Google My Business (GMB) today you’ll need to …
Continue reading “A Look at the top Ranking Factors for Google’s Local SEO”
There are two things that have changed the digital marketing world as we know it today: SEO (the technical process of increasing the quality of traffic and attracting a lot of visitors to your website) and content marketing (using valuable and relevant content to drive profitable customers to your website). Together they’ll provide you with …
Some people think that if they rank well for certain keywords there’s no need for them to worry too much about how they rank for their brand. While this is true sometimes, it’s important to understand that there are a lot of ways to outrank your competition, increase your sales, and make thousands of dollars …
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Today’s businesses are using many social media platforms as part of their marketing strategy. Instagram is one such medium that will help you boost your SEO. While Google claims not to use social media as a ranking factor, social media experts have proven that this activity does indirectly affect them. Reasons Your Website Needs an …
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Many changes are taking place in SEO today thanks to the rise of mobile search. The most dramatic change has occurred regarding local content. Most of us realize this is because of the 2014 Google Pigeon update which allowed for greater search visibility for local directories. It’s responsible for giving local content a foothold. Now …
Continue reading “Create Content to Support Local SEO so you can Rock the Rankings”
