SEO (Search Engine Optimization) is a busy and dynamic market. Search engines regularly change their algorithms adding new factors you must account for. Gone are the days when you could simply create low-quality content spiked with keywords. Now it’s more about content marketing which not only requires a human touch, but also financial and creative resources. Fortunately, there are some tools that will help you here. However, you still need to understand content marketing.
How Content Marketing and SEO Work Together
SEO doesn’t work without content because it requires keywords, words, and articles. This is why experts dedicate a lot of time to researching and utilizing keywords. They can’t just stuff them anywhere though. Search engines punish sites for this. So, the safest solution is content marketing – producing content that targets certain keywords but is written for humans to enjoy. Another powerful tactics is link building. When you have a high-authority website or portal linking to you, your site receives a huge boost. You can get these backlinks by writing amazing content.
The Great Debate: SEO vs Content Marketing
With this understanding in mind, you can see why some people say that content marketing is about to completely overtake SEO. Of course, there are also many people who feel this claim is exaggerated and doesn’t make any sense since the two go together so seamlessly to produce amazing results for your website. Of course, working with the search engines is a narrow and technical discipline while working with content provides a more holistic, much broader approach (because it includes a variety of different types of content like blog posts, videos, infographics, and presentations), but they’re not mutually exclusive. They converge smoothly as you get the technical specifications you need to create great content that’s successful in meeting your brand’s needs. When you’re successful in one area, you’re usually successful in both areas. This success translates to higher rankings in the SERPs for your website, which will bring more traffic your way and hopefully you’ll be able to engage with this traffic in such a way that your conversion rate and return on investment (ROI) both receive a boost.
Choosing to Make the Investment Now
It wasn’t that long ago (maybe only about 5 years) that only big companies with large budgets could afford to engage in content marketing. They were the lucky few who could publish their content on high-authority websites and portals through which they’d acquire valuable links. It was unfortunate that this type of promotional campaign was well outside the financial reach of most small to mid-sized businesses. In fact, the average marketer could only dream about being able to employ this type of a sophisticated link-building strategy for their brand. Today though, this has completely changed for the better. Now, thanks to dedicated tools, you can easily get in touch with publishers.
Today, there are platforms that will help you easily reach the right publishers and take advantage of the best opportunities. These platforms let you order sponsored content, choose publishers by category and get discounted pricing when you place a large order with certain publishers. All of this has made the cost of publishing a sponsored article about 50% less than if you were to contact these websites directly. This is great news because this also helps with your SEO.
One such company that’s offering this up today is Local SEO Tampa. With all the various parts and pieces that go into creating a great marketing strategy, they understand that you need some help managing all of it. They’ve helped many businesses build successful marketing campaigns over the years. You owe it to your business to be next.