Since Google reads text, if your blog has a lot of great content it’ll probably rank higher in the search engine results pages (SERPs) – even for competitive terms. This is why they’re a great content marketing tool. To really get the most of them in the SERPs you’ll need some SEO love and great …
It can be easier to run a business and sell your product and services when you understand more about what drives people to make decisions. While each market and audience are different, there are some common themes and factors which are often identified across many different areas. There are various selling tips that many companies …
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Many small businesses have heard of search engine optimization, and know its importance. But if you are not SEO savvy, your business could fall by the wayside. Here is why your small business needs an SEO company. While you may have a smaller budget than larger businesses, you can actually save money when you hire …
Anyone who’s in the search engine optimization (SEO) world has heard of title metatags and description metatags. They plan an important part of your on-page optimization. However, some people tend to underestimate just how important they are. Since the search engines are paying attention to them it’s time for you to learn more about them, …
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Text length is important when creating blogs because Google ranks those that are 1,000 words or higher in their search engine results pages (SERPs). This is why many blogs are creating posts that are over 2,500 words. They refer to these as “cornerstone content.” This content utilizes SEO to help you grow your organic traffic. …
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With click fraud on the rise, it is hard for marketers and company owners to know if they should still use PPC. While this is a very effective way to get traffic to your website, you take the chance of having fraudulent clicks. If you have thought before that PPC was the way to go, …
Continue reading “Want More Effective Ads? Use A PPC Shield”
Digital marketing has been using search engine optimization (SEO) for years, with good reason: It’s an affordable way to accelerate your small business’ growth. However, the biggest challenge is how fluid search engines are (e.g., their ever-changing algorithms). Anyone who believes they understand its essentials needs to remember that these changes will continue. How SEO …
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You have a website, but it’s not performing the way that you expected. While you’d thought that it’d bring in tons of new customers, you don’t see this happening. In fact, nobody has mentioned that they’ve seen your website. All of this leaves you feeling a bit confused. After all, you’ve heard that having a …
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You’re tired of working for someone else, doing the daily 9 – 5 grind all the time. You want to take back your life, and you’ve been dreaming of starting a small business. Today, you aren’t alone if you’re having these thoughts. There are lots of great benefits to starting your own business. While you …
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You have a new website you’ve spent a lot of time creating. For its design, you’ve chosen to use a WordPress theme. Now that you’ve moved on to marketing, you hear a lot about SEO. Somewhere along the way, you may have heard that the theme you’ve chosen will affect how you rank in the …
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