The term SEO (Search Engine Optimization) has been a part of the digital marketing world forever now. An SEO company uses this to improve your site’s visibility in Google’s search results, so you generate what’s known as organic (a.k.a. natural) traffic. Other important aspects of digital marketing include social media marketing, email marketing, and pay-per-click …
Search engines are constantly changing today. This makes many SEO service providers weary of giving advice that’ll still be good a year from now. However, when you look at the numerous updates Google conducts, you’ll discover that they typically only impact a small number of their queries. This is why some of the best advice …
SEO optimization is a daily battle in which you strive for even the smallest uptick in your Google traffic. Unfortunately, this leads to a lot of missed opportunities – ones that can result in a lot more traffic and conversions with a lot less work. One such example is those search engines that you may …
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Content that’s an exact copy of SEO content that’s found elsewhere is considered “duplicate content.” In other words, you can’t just swap out a few words and hope that your page isn’t deemed duplicate content and thus have your site be negatively impacted. Instead, you must implement various methods and technical changes to prevent or …
You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these …
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Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing. How an SEO Company Defines SEO Copywriting Ask any SEO company, and they’ll …
Marketers have been doing a lot of speculating about how they believe that search engines that use artificial intelligence will produce more answers than links. This fear has led them to also believe that there will be less traffic shared amongst millions of websites. While this concern regarding AI SEO is likely overblown, ask any …
Within the first five seconds that someone lands on your website, they’ll want to know what your business is about and how to easily find what they’re looking for. Having this information readily available for your visitors will enable you to have a low bounce rate, which means you’ll do better when it comes time …
Recently, there’s been a lot of talk about how to easily opt your SEO content out of being used to train language models (LLMs) like ChatGPT. While it can be done, it isn’t straightforward, nor is it proven to work. How AIs Learn from Your SEO Content Experts train LLMs with data originating from multiple …
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It’s somewhat tricky to set up your website’s navigation. Nevertheless, it plays a vital role in your user’s experience and your legal SEO (search engine optimization). Unfortunately, these two don’t always agree with each other, but if you work with an SEO company, you’ll be able to achieve a good balance here. What are the …
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