Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing.
How an SEO Company Defines SEO Copywriting
Ask any SEO company, and they’ll tell you that this type of copywriting has to do with creating content that ranks in the SERPs for the keywords you’ve chosen. Whenever you’re successful at this, your content will start ranking for more keywords.
Why SEO Copywriting Matters for Ranking
Google understands what users are looking for and what your content is about by utilizing what’s known as natural language processing (NLP). This is something that’s grown more advanced over the years. With this advancement in search engines, copywriting has also evolved. Today, it’s not as much about what quick tricks you can use as it’s about creating content that’s both informative and valuable.
As any SEO company will tell you, Google is still a robot. Therefore, search engine copywriters need to consider how the technology works so that they can leverage this knowledge while writing their content. This means that while the best content is always written with the reader in mind, there are some strategic choices that can be made to help Google’s robots have a better understanding of the content so that it can be properly ranked.
Tips for SEO Copywriting
Now that you understand what SEO copywriting is and why it’s important to your website, it’s time to get engaged in practicing it. There are quite a few tips that an SEO company will recommend you keep in mind as you do this. They include:
- Before you start writing, look at which keywords are achievable. Don’t go for keywords that have a higher search volume since they’re extremely competitive. Instead, look for relevant keywords whose difficulty score is less than or equal to your site’s Domain Authority (DA). You’re likelier to rank faster and get more click-throughs with these keywords.
- Any SEO company will tell you that you need to write for search intent. This determines the type of content that you should create (e.g., commercial, navigational, transactional, informational). For instance, with transactional content, Google expects you to be promoting a product or service to users who are ready to buy something, whereas informational queries are more resource-driven (e.g., blogs, top-10 lists, and how-to articles).
- Make sure you’re writing for passage ranking. This is an update that Google put into place in 2021, where they’re now indexing specific pieces of content. So, when someone clicks on a SERP result, they’re taken to the exact part of the web page that answers their question. This is great for websites because it gives them numerous opportunities to rank for multiple queries if you use your structure, questions, and headlines strategically.
- Make sure you revise and update your content accordingly (e.g., new information, better keywords, links that aren’t broken), or else it’ll become outdated. For this, you’ll want to pay special attention to any content that’s either old or underperforming. You’ll also want to update your most important content yearly, especially if they discuss industry trends or analytics.
SEO copywriting doesn’t end once you’ve published the content online. Search engines are continually changing, and you need to update your content accordingly so that you can maintain top keyword rankings. Since you’re already busy with the aspects of your business, you should hire an SEO company to help you here. At Local SEO Tampa in Tampa, FL, we can stay on top of all your search engine needs. All you need to do is contact us today.