That rumbling sound you’ve heard often on the web is the result of websites falling off the rails and crashing to the ground. Why? It’s because they’ve been penalized by Google for being bad boys and girls and trying to take advantage of SEO and the search engines themselves. That being said, we need to …
Content Marketing And Smart Local SEO
Knowing how to use local SEO in your content marketing plans means knowing that the old way of doing things with tricky techniques and over bloated websites is long gone. Google has been penalizing sites with absurd attempts to dominate the search engines with rotten content and ridiculous site management and design. The Value Of …
Local SEO Means Getting Your Business Together
Since a sizable chunk of Google’s searches is local, it calls for marketers and businesses to get their gear in order to take advantage of the opportunities to maximize the return on your time and investment. First of all, in this age of super search engine technologies, it calls for paying attention to what Google …
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How to Search for Local Keywords
Local search engine optimization (SEO) can be a great source of organic traffic for brick-and-mortar businesses. Increasingly, it is also becoming more important in terms of key real estate on Google search ranking pages. Local keyword targeting can also offer lower hanging fruit in many cases, allowing for quicker returns on your time and cash …
Positives of Responding to Negative Reviews
Most small businesses will eventually get a bad review or two when a mistake is made or there is some misunderstanding that occurs. Even the most vigilant business owners face it at one point or another. How you handle negative reviews can be extremely important in not only mitigating any potential damage but also in …
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How to Use Adwords Alongside SEO
Search engine optimization (SEO) is a very important part of any internet marketing strategy and it can yield amazing long-term results and returns. However, it is never an overnight solution. It takes a lot of time and works to rank well for the competitive keywords which can bring you significant and targeted traffic. This is …
Quick Improvements to Local SEO
If you have a website that is geared towards a regional audience, then local search engine optimization (SEO) is tremendously important to get the full range of benefits from organic traffic. The key when it comes to local SEO is to focus your efforts on the right things. It does not even have to take …
How to Improve Conversion Rates with SEO
While search engine optimization (SEO) is the big buzzword when it comes to internet marketing, one thing that many webmasters, especially new ones, forget is that the ultimate metric is not rankings or even web traffic, it is conversions. Conversions can be sign-ups, activity on your website, the clicking of ads, or the purchase of …
SEO v. Adwords
Search engine optimization (SEO) is often an integral part of a long-term website marketing strategy, but Adwords, a paid service by Google, can often be equally important in driving targeted traffic, particularly in shorter timelines. For most businesses, it is a balance of the two that will yield the best results in terms of driving …
What You Should Know About SEO
There is great value in being on the first page of Google for a competitive and targeted keyword or key phrase in your space. As a result, there is a cost to ranking well (or not ranking well) for any given competitive keyword. This is because if you are ranking at the top organically, you …