Search engine optimization (SEO) is extremely important to many websites today if they hope to rank well and get good organic traffic to their website on a consistent basis. With the acceptance of the importance of SEO, the industry for SEO services has really proliferated at an astronomical rate. As with any large industry, there …
Google’s Mobile Index
The Internet continues to be visited by an increasing share of mobile traffic. As people continue to shift their time from the big screen to the small, search engines are taking notice, modifying their own websites to optimize for mobile usage. Google in particular is catering to mobile users by releasing many changes to make …
The Tools And Tweaks Of SEO Ranking Signals
The debates regarding what Google’s ranking signals are can become so convoluted it is like trying to fly a modern day spaceship. The components of the algorithms, the ranking elements are 200 and over. Each one the SEO experts will debate over and if you’re hiring a SEO expert to work on your website, you …
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Google Will Issue Digital Certificates (SSL) For Its Products
Google has inevitably become its own root Certificate Authority, allowing it to issue digital certificates for its products rather than rely on third party certs to validate Google properties. The move was announced Thursday, along with the creation of a new entity called Google Trust Services that will operate the CA for Google and parent …
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Consumer Citations Will Influence Local SEO in the Days to Come
What exactly are consumer citations and what is the extent of impact or influence these have on local SEO? In the SEO landscape, a citation is defined as a straightforward and candid mention of a particular brand in an online community or in an automated social media platform. For instance, you visit a restaurant in …
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The Real Reasons Why Google Ignores Indexing Your Portal
You have a website that hardly gets any traffic making you wonder as to why you engaged a webmaster to design, develop, and host the portal in the first place. The least that you can expect from Google whenever the search engine embarks on an SEO drive is to accord a rank to your site …
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Relevance And Authority In Today’s SEO
SEO pros area always looking for a way to gain higher ground via their technologies and skills and marketers need these skills as do their clients and the common folks who want to rise to the tops of the search engines. To achieve this takes great skill and lots of luck. Two areas of high …
The Changing Face of SEO
Many webmasters, web developers and designers don’t tire of iterating that SEO for all intents and purposes are now extinct. These pundits keep stressing on the demise of the search engine optimization vehicle because they might have some vested interests to serve. Keeping aside the personal interests of these specialists, there’s one good reason that …
25 Years of Search Engine Optimization History
History of SEO If one looks back in time, it is difficult to ascertain when SEO came into existence. However, it is evident that it has been around in different forms ever since the internet came into existence. SEO refers to Search Engine Optimization that is directly built for the search engines. Google as we …
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Six Evaluation Standards to Reinforce Your SEO Promotions
Anything that is quantifiable can be improved and measured more effectively through standardized parameters if SEO specialists are to be believed. For a start, any search engine marketing or optimizing campaign that you launch takes anything from 8 weeks to six months to show the desired results. If your campaign failed to deliver the goods …
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