You may wonder if you should head up your website’s search engine optimization (SEO) efforts. To determine the answer, you’ll want to take a few minutes to ask yourself some important questions.
Are You Interested in It?
If you want to learn the ins and outs of how search engines work, then the answer may be “yes.” You’ll need to invest a lot of time and energy (a few weeks to several months) into learning how to optimize your site before you can do so.
If none of these things sound like how you want to spend your time and you’re only trying to cut costs, then the answer is probably “no.” Not only do you need to learn the basics, but you must also keep up with the industry’s best practices since algorithms constantly change affecting both your rankings and traffic. When this sounds boring you won’t be successful.
How Much Time Can You Dedicate to It?
SEO isn’t a one-time thing. It’s an ongoing process that’ll take at least a few hours each week. There are a few things you’ll need to set aside time for.
Keyword Research. SEO begins with keyword research. This is how you determine how your potential customers search for businesses like yours. It’ll also tell you what information they want to know to proceed in their journey towards making a purchase.
Upon identifying important keywords, make sure you incorporate them on your site’s existing pages. Eventually, consumer behaviors will change, though. It’s up to you to find ways to address them which is why you need to conduct keyword research regularly. Not only will this help you maintain a current strategy, but it’ll also help you continue to add relevant pages to your site.
On-Page Optimization. Whenever you find new keywords, you’ll need to use them in your on-page elements (e.g., title tags, headers, body copy). This isn’t something you can just do. It’s important to do it in a way that sounds natural. Search engines have learned the difference between these things. Now if you use too many keywords or use them on irrelevant pages, you’ll harm your site’s rankings.
Content Creation. You can’t only optimize your existing pages. You must also create new content (e.g., articles, blog posts, pages) for the topics your potential customers find interesting. This is what’s known as content marketing. It shows the search engines and your users that your site is a quality source of information.
LinkBuilding. Link building is one of the most important parts of your SEO strategy. You want links from reputable sites because they tell the search engine crawlers that your site produces high-quality content that other sites should want their users to see.
It takes time to earn these types of links. As you continue to add high-quality content to your site, you’ll give other sites more reasons to link to you. Additionally, if you can create content that receives a link from a well-respected publication or news site, you’ll get lots of new traffic.
Are You Ready to Improve Your Site’s SEO?
If these tasks sound like something you want to spend your time doing, that’s great. However, if these things sound like a real chore, you should consider hiring us at the Local SEO Tampa Company in Tampa, FL.
When you’re ready to use this marketing technique to attract more paying customers we’re ready to help you. We offer comprehensive services for all types of businesses. With our experience and skill, we’ll help you grow your online presence into a profitable one, so contact us today.