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    • The Great Debate: Is SEO Dying?

      The Great Debate: Is SEO Dying?

      Since 2004 it seems that every year there’s an article about SEO being dead followed by 100 more about why it isn’t dead. There is a small basis in fact here (e.g. organic search decreased 2% between 2016 – 2017). In the third quarter of 2018 it grew by 9% though. While Google leads the…

    • Why it’s Worth Paying the Price of High-Quality SEO

      Why it’s Worth Paying the Price of High-Quality SEO

      There’s no question: SEO is expensive. Most agencies will charge you anywhere from $5,000 upwards for good SEO quality work. Of course, there are also fly by night companies that only charge a few hundred dollars. This huge discrepancy comes down to the quality and effectiveness of the services being rendered. When you stop to…

    • Signs Your Company Needs Local SEO Services

      Signs Your Company Needs Local SEO Services

      Any business that has a physical location should understand how important it is to attain and maintain prominent visibility in local search engines. These searchers are typically ready to start spending money and if they don’t find you, they’ll spend that money at your competitor’s location instead. With this in mind, you should consider whether…

    • Understanding how The PageSpeed Insight Tool Impacts Your SEO

      Understanding how The PageSpeed Insight Tool Impacts Your SEO

      When your pagespeed insight score isn’t quite perfect, you may find yourself wondering what’s wrong. While this is a useful tool for pinpointing key technical issues with your website that negatively impact its speed and performance, but there’s still the question as to whether it’s a good representation of your website’s speed and performance. Understanding…

    • How to Start Increasing Your Search Engine Traffic Today

      How to Start Increasing Your Search Engine Traffic Today

      Almost every business has a website today. However, not every business is getting the high-quality traffic they want. After all, you probably have your eyes set on the prize – getting on Google’s first page. This shouldn’t be your only goal though. There are other things SEO is about so you’re found by users. Getting…

    • How Your Social Media Impacts Your SEO

      How Your Social Media Impacts Your SEO

      Many businesses treat social media and search engine optimization (SEO) as just two more things they need to accomplish in the long checklist they’ve created as part of their digital marketing plan. However, there’s a deeper relationship here you need to be aware of – even though Google would have you thinking otherwise. There are…

    • How Lawyers can get High-Quality Backlinks

      How Lawyers can get High-Quality Backlinks

      The most important ranking factor for websites is links. Unfortunately, link building is quite challenging. At the same time, it’s also the easiest way to get into trouble with the search engines. Fortunately, there are some techniques that won’t get you into trouble, but instead will help you with your law firm SEO. Guest Posting…

    • Content + SEO = Online Success

      Content + SEO = Online Success

      Two things have changed the digital marketing world as we know it today: SEO (the technical process of increasing the quality of traffic and attracting a lot of visitors to your website) and content marketing (using valuable and relevant content to drive profitable customers to your website). Together, they’ll provide you with brand awareness, website traffic, PPC,…

    • Doing Small Business SEO on a Small Budget

      Doing Small Business SEO on a Small Budget

      It may seem overwhelming to try to meet your SEO goals when you only have a small budget or team to work with. Fortunately, there are some strategies that are easy to implement and will bring considerable returns too. Optimize for Mobile Search Mobile optimization is necessary today. This ranking factor can’t be ignored now…

    • The how and why of Improving Your SEO

      The how and why of Improving Your SEO

      Today we live in a hyperconnected world and work in a highly competitive business environment. This makes it crucial for companies to share their core message with their target audience online. The best way to make this happen is through using SEO content. When this is done right and in combination with other marketing strategies…

    • Interchangeable SEO and SMM Tips

      Interchangeable SEO and SMM Tips

      SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t…

    • How to Make Immediate Improvements to Your Local SEO

      How to Make Immediate Improvements to Your Local SEO

      Regardless of how influential you think you are, if you own a consumer-based law practice, you own a local business. This means that your business is drawing clients to it from a very specific geographical area – one that’s based on where your law offices are located. One of the keys to getting new clients…