Almost every business has a website today. However, not every business is getting the high-quality traffic they want. After all, you probably have your eyes set on the prize – getting on Google’s first page. This shouldn’t be your only goal though. There are other things SEO is about so you’re found by users. Getting …
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Many people want to reach position zero in the search engines today. This is the position occupied by the snippet of information that appears above the first result in some searches. Honestly, this isn’t something that you should be aiming for. Why you Shouldn’t Worry About Position Zero There are several reasons why you shouldn’t …
In late 2006 many people thought of SEO as a “dark art” but it definitely wasn’t “rocket science.” This is because they didn’t believe the common person could easily comprehend it. However, since then many people’s opinions have changed radically, and everyone seems to believe that this is an art form everyone in digital marketing …
While some people will try to convince you that SEO is dead and keyword research is no longer important, we’d like to respectfully disagree. It’s not dead, the approach has simply changed to one that’s topic-driven. Nevertheless, we must still understand how people shop for our products or services. This requires a methodical approach so …
There comes a time when every business launches a new product or service that they’ve spent months working hard on only to have it met with a dreaded negative review. This will make your head spin and you panic as you wonder how it’ll all impact your SEO and if your business will tank because …
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Long tail keywords and their research date back at least 13 years. While there’s been many changes in this industry during this time, this approach remains relevant and important today. In fact, with so many voice-activated products (e.g. Amazon Echo, Google Home) entering our homes today, it’s becoming a necessity once again. Understanding the Power …
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Search Engine optimization (SEO) is something many people find themselves scrambling to understand – especially in regard to its impact on their business. It’s no longer something you can place on your wish list. It’s something every business needs to understand and keep up with today. With each passing year, SEO grows more important. It …
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Many businesses treat social media and search engine optimization (SEO) as just two more things they need to accomplish in the long checklist they’ve created as part of their digital marketing plan. However, there’s a deeper relationship here you need to be aware of – even though Google would have you thinking otherwise. There are …
Customer reviews are defined as a sentimental message written by a customer on your website supporting or exposing your products or services. These can be left on Yelp, Google, or Facebook mainly but there are many other options (e.g. Superpages, Bing, TripAdvisor, Healthgrades) where you can leave them too. You may be a little worried …
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SEO (Search Engine Optimization) is a busy and dynamic market. Search engines regularly change their algorithms adding new factors you must account for. Gone are the days when you could simply create low-quality content spiked with keywords. Now it’s more about content marketing which not only requires a human touch, but also financial and creative …
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