Category: Local SEO
Interchangeable SEO and SMM Tips
SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t…
How to Make Immediate Improvements to Your Local SEO
Regardless of how influential you think you are, if you own a consumer-based law practice, you own a local business. This means that your business is drawing clients to it from a very specific geographical area – one that’s based on where your law offices are located. One of the keys to getting new clients…
Create Content to Support Local SEO so you can Rock the Rankings
Many changes are taking place in SEO today thanks to the rise of mobile search. The most dramatic change has occurred regarding local content. Most of us realize this is because of the 2014 Google Pigeon update which allowed for greater search visibility for local directories. It’s responsible for giving local content a foothold. Now…
How to Rock Your Local SEO Rankings
Mobile search has led to a lot of changes in SEO today. None of them are more dramatic than local SEO though. This all started with Google’s Pigeon update in 2014 which gave local directories greater visibility and local SEO rankings a foothold. Now today mobile search surpasses desktop search and over one-third of these…
Why Your Business Needs SEO
Although most people know their website needs SEO and how they’ll benefit from it, they don’t truly understand what these benefits are. Until you understand these benefits you may feel like doing just a little of something is better than nothing. Your Listing in the Organic SERPs is Your Website’s Primary Source of Traffic Organic…
Cost Effective Ways to Market Your Small Business Online
As a small business, you probably have a small budget for online marketing. This is a good thing because small business SEO prevents you from wasting money on poorly thought out, poorly executed campaigns. There are several ways in which you can use your money smartly here. Pay-Per-Click Advertising One form of advertising that’s proven…
From Local to Global SEO
There are many advancements that are changing how people search for things online today – especially when searching for local businesses. One of the biggest changes is that mobile internet use now surpasses desktop use today. At the same time, voice-powered digital assistants are steadily growing too. According to several studies about one-third of all…
How Can Local SEO Help Grow My Small Business in Tampa?
A few years back, a little sandwich shop owner over near Seminole Heights called me almost in tears. She had the best Cuban sandwich in the neighborhood; folks who came in loved her, but her tables sat half-empty most afternoons. The problem wasn’t her food. The problem was nobody could find her online. When somebody…
7 SEO Trends to Expect in 2018
When it comes to Search Engine Optimization (SEO) you’re entering into a really competitive, quickly evolving marketing field. Throughout its history there’s been a lot of algorithm updates, new techniques and help from new technologies too. While algorithms weren’t updated too often in 2017, many experts believe this will change in 2018. 7 SEO Trends…
How To Invest Properly For SEO, PPC (Pay Per Click)
Every business has its own promotional money earmarked. The problem is that online promotion can cost a good dollar. To get to the top of the search engine pages or even to set up a PPC or Pay Per Click program can not only be costly but call for a lot of work. We need…
Three Ways Social Media And SEO Work Well
Now that social media is the 800lb gorilla in the room for organic traffic and SEO specialty; it has Google crawling all over it in a marriage of necessity that benefits both. That being said, know how to use social media and SEO is of such great importance that to avoid it would be foolhardy,…
The Tricks And Traps Of Local SEO Reputation Management
As a business owner and especially a small business owner, your online presence is a lifeblood of your success. That being said, your reputation online is just as valuable as your brick and mortar reputation. In order to maintain a good rep and mage it when things go wrong is what we’ll look for here.…
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