Category: SERP
SEO Trends Suggest big Changes Coming to SEO
Search Engine optimization (SEO) is something many people find themselves scrambling to understand – especially in regard to its impact on their business. It’s no longer something you can place on your wish list. It’s something every business needs to understand and keep up with today. With each passing year, SEO grows more important. It…
How Your Social Media Impacts Your SEO
Many businesses treat social media and search engine optimization (SEO) as just two more things they need to accomplish in the long checklist they’ve created as part of their digital marketing plan. However, there’s a deeper relationship here you need to be aware of – even though Google would have you thinking otherwise. There are…
What Are the Top Google Local SEO Ranking Factors in 2024?
I still remember the first Tampa roofer I ever helped. He had a beautiful truck, a great crew, and a website that looked sharp. But when folks in South Tampa searched for a roofer, his business was nowhere near the top of the map. He was losing jobs to guys with worse work but better…
Content + SEO = Online Success
Two things have changed the digital marketing world as we know it today: SEO (the technical process of increasing the quality of traffic and attracting a lot of visitors to your website) and content marketing (using valuable and relevant content to drive profitable customers to your website). Together, they’ll provide you with brand awareness, website traffic, PPC,…
Doing Small Business SEO on a Small Budget
It may seem overwhelming to try to meet your SEO goals when you only have a small budget or team to work with. Fortunately, there are some strategies that are easy to implement and will bring considerable returns too. Optimize for Mobile Search Mobile optimization is necessary today. This ranking factor can’t be ignored now…
The how and why of Improving Your SEO
Today we live in a hyperconnected world and work in a highly competitive business environment. This makes it crucial for companies to share their core message with their target audience online. The best way to make this happen is through using SEO content. When this is done right and in combination with other marketing strategies…
Interchangeable SEO and SMM Tips
SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t…
Understanding the Importance of Branding in SEO
Some people think that if they rank well for certain keywords there’s no need for them to worry too much about how they rank for their brand. While this is true sometimes, it’s important to understand that there are a lot of ways to outrank your competition, increase your sales, and make thousands of dollars…
Why you Should Give a Duck About DuckDuckGo SEO
Many people are wondering how to optimize their websites for DuckDuckGo. This is because the search engine is quietly attracting new users and generating more traffic for websites. Unfortunately, there’s no “magic bullet” or easy answer when it comes to SEO for this site. There’s also nothing shocking, newsworthy, or tricky here. Why you Should…
Tips for Using Instagram to Boost Your SEO
Today’s businesses are using many social media platforms as part of their marketing strategy. Instagram is one such medium that will help you boost your SEO. While Google claims not to use social media as a ranking factor, social media experts have proven that this activity does indirectly affect them. Reasons Your Website Needs an…
How to Rock Your Local SEO Rankings
Mobile search has led to a lot of changes in SEO today. None of them are more dramatic than local SEO though. This all started with Google’s Pigeon update in 2014 which gave local directories greater visibility and local SEO rankings a foothold. Now today mobile search surpasses desktop search and over one-third of these…
Why Your Business Needs SEO
Although most people know their website needs SEO and how they’ll benefit from it, they don’t truly understand what these benefits are. Until you understand these benefits you may feel like doing just a little of something is better than nothing. Your Listing in the Organic SERPs is Your Website’s Primary Source of Traffic Organic…
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