Category: Small Business
The Importance of NAP and User Experience for Local SEO
Since 2015 not only have more people started depending on mobile devices, but they’ve also started using multiple ones to complete their purchase journey. As this happens a person’s Local Pack and algorithms will change, especially regarding their proximity to the business’ location. Having NAP consistency is important to both humans and Google here. Starting…
Top Ranking Factors in Google Local SEO
Today you can’t simply hang a shingle or hand out business cards and expect to get a lot of customers. A growing number of people are searching for local businesses online today. In fact, Google says about two-thirds of smartphone users will make a purchase from a company who’s taken the time to customize information…
Why Local SEO is Your Missing Link
When people hear about SEO they typically think about search engines like Google. They also think about how this search engine has a broad appeal for global audiences. However, what most people overlook is what’s known as local SEO – what ensures that your website is found by people who live near your business. There…
How to Maximize Your Profits This Holiday Season
When we think of the holidays most of us think about spending time with our friends and family. However, as a business owner this is a time that’s full of lots of potential for you, especially now that consumer confidence is at an all-time high and unemployment is low. This is a combination that could…
SEO Trends To Pay Attention To In 2019
One of the fastest changing areas online today is content marketing. Nevertheless, you must stay up-to-date with these trends so you remain competitive. With this in mind, here are some trends that experts are anticipating for 2019. Long-Form Content This content continues growing in SEO importance because search engines rank longer, more trustworthy posts higher…
How Fake Reviews Hurt Businesses
It takes a lot of time and patience to build up a great online reputation for you and your business. In the beginning it’s especially difficult to prove to others that you own a worthwhile business. This is because many consumers judge a business by the quality of its online reviews. Studies have even been…
How to Start Working on SEO for Your Business
When you start a business, you probably think of what you want to sell, what you want to call your business, make sure you have some money, and even build a website. But where are your customers? You won’t have a business without them and they’re not simply going to find you. Instead, you must…
Signs Your Company Needs Local SEO Services
Any business that has a physical location should understand how important it is to attain and maintain prominent visibility in local search engines. These searchers are typically ready to start spending money and if they don’t find you, they’ll spend that money at your competitor’s location instead. With this in mind, you should consider whether…
How to Start Increasing Your Search Engine Traffic Today
Almost every business has a website today. However, not every business is getting the high-quality traffic they want. After all, you probably have your eyes set on the prize – getting on Google’s first page. This shouldn’t be your only goal though. There are other things SEO is about so you’re found by users. Getting…
How Your SEO is Being Impacted by Negative Reviews
There comes a time when every business launches a new product or service that they’ve spent months working hard on only to have it met with a dreaded negative review. This will make your head spin and you panic as you wonder how it’ll all impact your SEO and if your business will tank because…
What Are the Top Google Local SEO Ranking Factors in 2024?
I still remember the first Tampa roofer I ever helped. He had a beautiful truck, a great crew, and a website that looked sharp. But when folks in South Tampa searched for a roofer, his business was nowhere near the top of the map. He was losing jobs to guys with worse work but better…
Doing Small Business SEO on a Small Budget
It may seem overwhelming to try to meet your SEO goals when you only have a small budget or team to work with. Fortunately, there are some strategies that are easy to implement and will bring considerable returns too. Optimize for Mobile Search Mobile optimization is necessary today. This ranking factor can’t be ignored now…
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