Category: Small Business
SEO Trends For 2020
There are many articles about Google “SEO trends” but all of them say basically the same thing: Things will continue to change. This is why it’s so difficult to find a definitive list. Nevertheless, here are some trends for 2020 that have been seen starting to form throughout 2019. Google is Highly Focused on Intent…
Local SEO Strategies to Help You be Seen in Searches
One of the most enduring, yet elusive business principles is finding your target market. Today this has more to do with finding your “geographic” market since most people are using mobile devices to find businesses. The What and Why of Local SEO Many strategies now exist allowing businesses to tap into a person’s local search…
How to Give Your GMB Profile a Boost
It’s in your best interest to leverage your responses to the Google reviews you receive. You should also be using the Google My Business listing (GMB) tools to help ensure that you’re listed above your competition. There are a few things you can do to make sure you’re using local SEO to your advantage here.…
Why Hiring Local SEO Has Advantages
In order to be seen on the search engines, your website needs search engine optimization, commonly referred to as SEO. There are many advantages to having local SEO done for your website. Here we will explore the various advantages there are. When using local SEO, you often find that you are able to have excellent…
Explaining What SEO Is To Small Business Owners
When you’re selling small business SEO services to someone it can be easy if they can for a basic answer to the question: “What is SEO?” However, if your prospect has no idea how to answer this question, things can become more challenging. This shouldn’t dissuade you from helping this business achieve a first-page ranking.…
How To Explain SEO To Your Clients
As a website owner your goal is to get as many people as possible from the search engines to visit your website. This is what’s known as search engine optimization (SEO). There are some people (known as SEO specialists) who find it easy to sell this process to website owners. However, they’ll occasionally encounter someone…
Ways of Approaching Holiday SEO
Many people think of the end of August through mid-September as the unofficial start to the holiday season. This is something businesses know which is why they’re having decent holiday sales already. As an online business, you realize that effective SEO is something that takes patience and time so you must be proactive if you…
Today’s Challenges for Small Businesses
Simply opening a small business is a big achievement. However, once this achieved, there’s an even bigger challenge: maintaining that business. This is because there are several small business challenges every business must face (e.g. hiring the correct employees, building the brand). These are things that most of the larger companies have long outgrown. Depending…
Digital Marketing Tactics To Employ By The End Of This Year
As the year ends, you should know that there are still things that can be done to make an impact on your internet marketing. These are things you’ll want to get to work on right away, before the holiday season arrives. Elevate Your Best Voice When you want to improve the conversions on your existing…
Why It’s Important For Contractors To Improve Their Local Seo
About 33% of all the mobile searches conducted on Google are local. Searching for things “near me” is fueled by mobile technology. When people are out doing things they want to know the best places to do other things. As a contractor you may wonder if this affects you, but as mobile search continues growing…
Why You Need To Improve Your Local SEO
About 33% of all Google’s mobile searches are local searches. This accounts for a lot of searches today since many people now access the internet in this fashion – something that’s evidenced by the number of “near me” searches that are conducted daily. When people are out and about, they want to find local information…
SEO Mistakes That’ll Hurt Your Rankings
As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t…
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