If you are looking to increase your revenue on Google Ads, and get back what you paid into it, look no further than this. With three simple moves, you can do exactly this. And the great thing about this is that they are minute moves, so you do not need to worry about a bunch of hassles. We will show you what you can do for e-commerce PPC, national/regional PPC, local PPC, and local home service PPC.
E-commerce PPC
By making the three moves, you have the chance to not only lower your expenses but also triple your profit!
The first tip is to go to Google Shopping and test your product images. Look at your competition and determine what keywords they are using. Once you have completed this, determine what you can do without changing your image to make your product stand out above your competition.
In step two, you want to lower your price. If you are like me, you have a tendency to click on the cheapest item you are looking for. Just by lowering your price, you can as much as double your click-through rate. By simply lowering your price a couple of bucks, you can also get approximately a 50% reduction per click. Add in the fact that you will double your product’s visibility and have conversion rates that have the potential to convert up to 25% better.
Did you know that if you change the ending digits in your price to a 7 or a 9, you may increase the click-through rate and the number of conversions? Customers are drawn to things that end in odd numbers, especially the number 7.
National/Regional PPC
The following tactics can be applied to sales training changes that are operating on a national level.
First, you will want to think about what keywords your clients are typing into the search bar. Using these in your Google Ads will help you gain twice as many click-throughs.
You will also want to be sure to use these same keywords in all landing page headlines.
It is also imperative to use your location in both your keywords and on your landing pages.
Local PPC
A whopping 85% of your Google Ads outcomes will be supported by the keyword choice and the landing page you create.
You will need to be sure your landing page contains three elements for your clients. They will be looking for if your company will be able to fulfill their needs while being able to trust your brand. They will also want to know if you cover the region, they reside in.
Local Home Service PPC
For these kinds of companies, 90% of the execution of your Google Ads will be a result of the ad content and the landing page scheme you are employing.
You will want to be sure you are using the exact keywords your visitors are typing in the search bar. This will allow you to acquire twice as many click-throughs.
Using the location in your Google Ads for local home service PPC is also a good idea. At least twice as many click-throughs will occur if you have added this.
And finally, be sure you have the information listed on your landing pages that is listed above for local PPC. Your visitors should be able to see this information, so they may reply in 5 seconds or less.
If you are in the Tampa Bay area and need assistance with your Google Ads, contact Local SEO Tampa Company. With their vast experience in SEO, this company can assist you in keeping up with the competition in the world of search engines.