Many companies will promise results to their prospective and existing clients, but not all of them are able to deliver. There are various reasons why the SEO company you’re working with might not be the right one for you, and it’s important to consider several different factors before hiring and also during the time you’re working with a company.
While SEO, or search engine optimization, might seem like a complicated topic that the average person doesn’t have in-depth knowledge of, it’s still possible to measure success and learn whether your business or project in Tampa is seeing positive results from the services you’re paying for. Here are some of the reasons why the SEO company you’re working with might not be the right one for you.
1. The company doesn’t conduct an assessment
When an SEO company starts working for you, it’s important that they conduct a full assessment of your website and digital presence. Failing to do this means that there is no accurate baseline to work from, and can result in wasted time and money for your business. If you’ve been working with a company for a while, they should conduct assessments and audits on a regular basis to ensure performance is up to the right standard. Make sure you are able to review the assessment which has been conducted, enlist the help of other consultants or experts, and ensure you communicate any issues with the SEO company.
2. The company isn’t generating new content for you
A good SEO company will not only be able to help you with strategies for improving your digital presence and profile but will also be able to generate new content for your channels. This can be an important factor when working with an SEO company if you want to hand over the entire digital presence for them to manage. Failing to do this could mean you incur additional costs working with freelancers or other companies who can develop the content instead. Digital content might include social media graphics, videos, web pages, and communication channels for your clients to use.
3. The company doesn’t take time to consult
To get the best results, an SEO company should consult with the business owners and other people working in the company before undertaking any new plans and strategies. Consulting others beforehand will help to develop a better all-around picture of the business as well as identify what has worked in the past and what hasn’t delivered good results. Although a company might have in-depth knowledge of a particular sector, this doesn’t mean they should overlook the importance of conducting extensive and individualized consultation with the client they are working with.
4. The company promises results but has no plan
If you are working with a company that is failing to deliver a solid plan of action for your business, it might be time to move on. Some companies will promise plenty of results but fail to deliver them. Warning signs arise when a company does not have a plan which outlines how it will achieve the things they are promising. This should be a factor to consider when hiring an SEO company and once you begin working with them. Ask to see the plan and ensure there are reporting mechanisms in place so that you can monitor the progress against it.
5. The company doesn’t encourage regular communication
A good company working in any field should encourage regular communication with their clients. There should be a weekly or monthly meeting set up which allows both the SEO company and their clients to share any concerns, raise issues, and monitor the ongoing progress of their projects. If this is something that your SEO company doesn’t seem to encourage, then it could be a sign that there is a lack of customer service or a lack of capacity to properly deal with the relationship.
Finding the Right SEO Company
If you’re looking for an SEO company that can deliver results in Tampa, look no further than Local SEO Tampa Company. You can schedule a free consultation and make steps towards finding the solutions to all your marketing needs.