The term SEO (Search Engine Optimization) has been a part of the digital marketing world forever now. An SEO company uses this to improve your site’s visibility in Google’s search results, so you generate what’s known as organic (a.k.a. natural) traffic. Other important aspects of digital marketing include social media marketing, email marketing, and pay-per-click …
Negative SEO occurs when someone purposefully harms another website’s organic search traffic. Typically, this occurs when a spammy website (e.g. scraper site, porn, a site infected with malware) links to the negatively impacted website. Unfortunately, as a webmaster there isn’t anything you can do to stop this from happening. This is why so many ecommerce …
Continue reading “Why You Shouldn’t Worry About Negative SEO”
John Mueller from Google recently answered a question about a suspected negative SEO attack. This question was based on a website’s owner’s belief that they were getting a lot of spammy links because their competition was attempting to lower their rankings. The website owner wanted to know whether they should continue to disavow these links …
Continue reading “John Mueller’s Answers to Negative SEO Attacks”
Reviews of a website and online citations for businesses are growing in importance more everyday. People go to reviews to determine ore than any other venue whether or not to patronize a business or service. Review sites weigh heavily regarding position in the search engine ranks so the importance of getting good to great reviews …
It happens to all business. Someone doesn’t like your products or services and they complain about it online. Unaddressed these complaints or bad reviews can catch the eye of the public and may be detrimental to your sales. In any case, it’s a good idea to address these reviews and make the best of them …
There is great value in being on the first page of Google for a competitive and targeted keyword or key phrase in your space. As a result, there is a cost to ranking well (or not ranking well) for any given competitive keyword. This is because if you are ranking at the top organically, you …
