Creative Ways To Market Your Small Business

Small business marketing ideasBig companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the flip side, fortunately, there are still some things that they can do to help their SEO and marketing efforts.

Leverage social media platforms as part of your small business digital marketing strategy.

Outside of SEO, the best type of free small business digital marketing is social media. There’s no fee to create information about your business and its products or services. You can also share information about who you are and what type of knowledge and experience you have in your industry. Another great feature of social media is that you can freely connect with others and create a community for your business. It’s just a matter of thoughtfully engaging.

Create YouTube Videos to answer FAQs.

Spend some time thinking about what types of questions your visitors are searching for when they go on Google. Now take some time to record a video for each of these questions on your mobile phone. Simply repeat the question and then provide a two or three-minute answer. Once you’ve created this video, you can upload it to your YouTube channel. Give the video the same title as your question, and make your video description the same as the answer you gave in your video. This will get you views from YouTube and Google since it embeds video directly into its search results. Therefore you’re also helping your SEO here.

Get a verified Google Business Profile as part of your SEO strategy.

When you have a verified Google Business Profile, you have one of the most powerful online tools available. Although these profiles have been rebranded numerous times, there are still numerous features (descriptions, posts, photos, labels) that you can use for free.

Maintain a consistent blog.

Another important thing to include in your small business digital marketing is a blog. With this free resource, you can easily create a lot of shareable content that shows that your business is the authoritative voice to turn to for anything in your industry. At the same time, you’ll also be able to improve your website’s organic SEO.

Although weekly blogging takes some time, when you can carefully select your topics and keywords, you’ll give your SEO an added boost. Your posts also give you new content that you can share on your social media platforms.

Take advantage of popular trends as part of your small business’s digital marketing.

Make sure that your small business digital marketing also takes advantage of the latest social media crazes. There’s always something new going on that you can effectively use to create more engagement with your potential customers and those who are already following you. When you take advantage of these popular trends in the right communities, you’ll have more opportunities than you would by simply creating random content.

Appear on a podcast.

Audio is an engaging medium. It’s also popular and easily accessible. There are a lot of independent creators who are producing diverse content today. Take some time to look for those that feature small businesses. Make sure you also look at who’s listening to these podcasts. When you find the right combination, you’ll also find the perfect way to share your company’s story in an authentically intimate conversation that gives you great brand exposure.

Add value to every interaction.

Many businesses employ this really simple strategy every day: Add value to every interaction regardless of whether it’s with a client or a prospect. By doing so, your business earns a positive reputation that people will want to talk about. In doing so, these people become your advocates who perpetuate your brand’s story without any additional help from you. Ultimately, word-of-mouth is still the best type of marketing in existence since it’s virtually free.

Do good business so you can earn word-of-mouth advertising.

Another important part of adding value to every interaction is remembering to provide good customer service. Being kind to your customers is just good business practice. These actions form a great experience for your customers that’ll easily help you to develop brand affinity and connection. Although this may seem simple and trivial, it’s quite powerful.

As the owner of a small business, you may be tempted to trim costs by cutting out your small business’s digital marketing and SEO endeavors. However, there are a lot of affordable ways to build and execute effective campaigns without spending a lot of money. This is something that we specialize in at the Local SEO Tampa Company in Tampa, FL. So, don’t cut out your marketing; reach out to us instead.