Although SEO has evolved in numerous ways the one thing that hasn’t changed is how important it is to be listed on the first page of Google’s SERPs. Studies show that even if you’re listed at the bottom of the first page you’ll still receive more traffic than a typical ad. While there’s a lot of competition to get these spots but they’re still achievable. Here are a few SEO tips to help you get there.
Improve Internal Linking
This is one of the easiest SEO tips to implement. It’s also the primary way that Google assesses your site’s content. Not only will this help Google rank you for more topics but it’ll also help you build better topical authority so they know that when they send you visitors these visitors will be satisfied with the content they receive. This is why it’s important to think about how you link your pages together. You want to find opportunities where a page will enhance another page’s information – something that’ll also benefit your visitors.
Locate Your Threshold Pages
In the SEO world, a threshold page is defined as one that ranks in positions 11 – 20. While they aren’t getting you any traffic now, if you tweak them a bit you’ll move onto the first page.
Research Your Competitors’ Content
Here’s another important SEO tip: The reason your important pages aren’t making it to the top of the SERPs is that your competition has something you don’t. While we don’t understand Google’s algorithm, there are many things you may notice when you take a look. This is why it’s important to closely examine the pages that rank above yours.
Move Important Pages Towards the Top of Your Site Navigation
It makes good SEO sense to move your most important pages to the top of your navigation bar. This is because when Google wants to determine a page’s importance it looks at your internal navigation to see how far the page is from your home page. Since Google sees your home page as your site’s top priority it feels as though its link equity will flow to your other pages with those that are directly linked receiving the majority of it.
Make Your Site Mobile-Friendly
Although this should be one of the most obvious SEO tips, it’s still important to understand that your website needs to be mobile-friendly. Google gives preference to content that’s mobile-ready because so many people now use their mobile devices to go online. This is why SEO requires you to make your website truly mobile-friendly.
Get More Links
Another one of the SEO tips that SEO specialists have taken note of is what Google calls “rankability.” While this has to do with things like content quality and relevance as well as semantic relationships, the most important thing here is high-quality backlinks. To earn these you’ll need to create great content that other sites want to link to. Most authoritative sites understand the importance of having good backlinks and will link to your great content – something that’ll help increase your ranking in the SERPs.
Pursue Featured Snippets
Improving your website’s rank is difficult but these SEO tips should help make it a bit easier. There is one thing you can do here to really improve your listing in the SERPs. It starts with understanding what Featured Snippets are. These are the top results on Google search that are listed in a rich snippet box at the top of the SERPs. Being listed here won’t only ensure that searchers will want to visit your page because they believe you’ll answer their query but this listing will also drive a lot more traffic your way. To get listed here you’ll need to create clear, concise, accurate answers for a query’s intent.
Refresh Past Performers
When creating content for SEO it’s important to understand that it has a lifespan. Fortunately, once you publish your content it’ll start growing in ranking which will result in more traffic for your website. Eventually, this traffic will start to decay which is why you need this SEO tip: Make sure you refresh any content that’s performed well for you in the past.
There are a lot of techniques you’ll need to employ to get your website to the top of the SERPs. Don’t feel bad if you don’t have time to do these tasks yourself. That’s what the Local SEO Tampa Company in Tampa, FL is here for. Contact them today.