Your law firm’s success depends on your being able to land new clients. Unfortunately, this isn’t always easy to do which means you’ll need to find a way for your firm to stand out from its competition. This is where lawyer SEO plays an important role since it’ll help you capture the attention of people who are already in search of your services. You can use this to your advantage in attracting new clients. However, there are some things that you do need to know here.
Defining SEO for Lawyers
Lawyer SEO involves increasing your law firm’s visibility in the search engines. The strategies that are used here will help your website rank at the top of the organic search results so you can attract more clients. It will require some effort for you to get listed here though. This is because there are a variety of tactics you’ll need to employ.
How SEO for Lawyers Works
Many people go online today seeking legal services. SEO for lawyers will improve the likelihood that they’ll find your law firm. This is because lawyer SEO makes it easier for the search engines to “read” your website. A variety of techniques must work together to make this happen. Some of these techniques will require some time before you’ll see their benefits. Therefore you should use a holistic strategy.
Understanding the Importance of SEO for Lawyers
Now that you have a better understanding of the importance of lawyer SEO you’ll probably want to use it as a marketing tool for your law firm. While this is a great opportunity, there are many other ways in which your law firm will also benefit here. For instance, being listed on Google’s first page will also increase your firm’s authority and reputation – something that’ll help you attract even more clients.
The Fundamentals for SEO for Lawyers
There are a lot of fundamentals that you need to pay close attention to here. While this may seem like a complicated process, fear not. With the following tactics, you’ll see better rankings, more traffic, and an increase in the number of clients who are turning to your firm to fulfill their legal needs.
Good lawyer SEO will always start with conducting keyword research. This is important because you need to determine what terms people are using to find the services your law firm offers. While you may be able to guess what these terms are, it’s best to use tools that’ll suggest keywords, tell you how many people are searching for them, and how likely you are to rank for them.
Once you find your keywords you need to optimize your site for them while also making it easy for search engines to analyze and index them. There are some technical things you’ll need to do here (e.g. create a sitemap, improve load speeds).
SEO for lawyers needs to target people who are located near you. This is why you’ll want to optimize your website for geo-specific keywords and build your local listing profile in places like Google My Business, Yelp, and Bing.
To improve your site’s ranking and turn readers into clients you’ll need to work on content marketing. Here you’ll want to create engaging content (e.g. service pages, web pages, blog articles) that contain your keywords.
Another important part of lawyer SEO is link building (creating backlinks) because search engines use this to determine how authoritative and trustworthy your website is. While some websites will link to your website there are other times when you’ll need to be more intentional about attracting links that are high-quality and relevant. This means you’ll need to create content that is of interest to other sites.
These are really important not only for your SEO but also to build people’s trust in your services. The more positive review you have the more likely people will want you to represent them. Therefore you should ask your satisfied clients to leave reviews for you.
The Bottom Line
There are many tasks involved with lawyer SEO. This means it’s going to take time away from the other important aspects of your law firm. For this reason, you should leave SEO for lawyers in the capable hands of the Local SEO Tampa Company in Tampa, FL.