Category: Blogging
Understanding The Difference Between SEO And SEM
You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these…
How To Optimize Your Law Firm Website’s Navigation
It’s somewhat tricky to set up your website’s navigation. Nevertheless, it plays a vital role in your user’s experience and your legal SEO (search engine optimization). Unfortunately, these two don’t always agree with each other, but if you work with an SEO company, you’ll be able to achieve a good balance here. What are the…
Creative Ways To Market Your Small Business
Big companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the…
Google’s Updates To Improve Low-Quality And Unoriginal Content
Recently Google announced that they’re rolling out new search updates. These are expected to occur over a few weeks. Their goal is to make it easier for Google search users to find high-quality search results by reducing how much low-quality content that’s seemingly ranking high within the search results pages (SERPs). Google says that its…
How Video Content Improves Your SEO
The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm…
Tips For Starting A Blog
Since Google reads text, if your blog has a lot of great content it’ll probably rank higher in the search engine results pages (SERPs) – even for competitive terms. This is why they’re a great content marketing tool. To really get the most of them in the SERPs you’ll need some SEO love and great…
What To Expect With Google’s New Algorithm Update
There’s a new Google algorithm update that recently occurred known as the “May 2022 core update.” These types of updates are meant to make the search results more relevant. To see whether this is true, Google will need two weeks for it to roll out completely. Understanding the New Update According to Danny Sullivan, Public…
Why Reviews Are Important For Local SEO
When you own a business, whether it is a dentist’s office or a shoe store, it is imperative to have reviews. You may wonder why your business does not have very many business reviews when other locals have many. It is a matter of doing local SEO, as well as performing it correctly. Reviews are…
Determining Your Blog’s Word Count For SEO Purposes
Text length is important when creating blogs because Google ranks those that are 1,000 words or higher in their search engine results pages (SERPs). This is why many blogs are creating posts that are over 2,500 words. They refer to these as “cornerstone content.” This content utilizes SEO to help you grow your organic traffic.…
Why Keyword Density Is Still A Useful Metric
When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to…
Improve Your Organic Traffic Flow With Effective SEO Blogging
Statistics show that when business posts at least 16 articles per month they’ll receive 3.5 times more traffic to their website. This is important because 61% of consumers make purchases based on such articles. You need to use this as part of your marketing plan. How to Create Topics for Blogging When blogging is an…
Common SEO Mistakes That Can Tank Your Rankings
A study conducted by GE Capital has recently been conducted which states that 80% of online shoppers take the time to do some research before they make a big purchase. Demand Gen Report also states that nearly half of consumers take some time to view up to five pieces of content from a company before…
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