Category: Keywords
Why Keyword Density Is Still A Useful Metric
When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to…
Understanding SEO For Online Sales
Today any website that isn’t optimized for the search engines won’t be found so they won’t make any sales. However, since SEO is constantly evolving it can be challenging to keep up with all of its rules, strategies, and best practices. It’s More Than Keywords While you do need to focus on keywords for SEO,…
How To Optimize Your Title Tags
To drive more traffic to your website, optimize your content for search engines, and improve your click-through rates you’ll need to work on page title SEO. This is done by strategically adding optimizing unique meta title tags so that your website becomes more attractive for both the search engines and your readers alike. Title vs.…
Why Your Google My Business Listing Got Suspended
One thing that a lot of businesses rely on for marketing today is Google My Business (GMB). This is both foolish and risky because any issue you face here could mean an end to your business. For instance, when your listing gets suspended your business will no longer be visible in Google Search or Maps.…
How To Use Healthcare SEO To Grow Your Business
Many people turn to Google to find the best healthcare practitioner near them. When your website appears near the top of this list more people will be likely to visit your website. This is why healthcare SEO is essential. Failure to capitalize on organic traffic here means you’re essentially giving these patients away to your…
Best Sales This Weekend
The week before Christmas is one of the biggest weeks for shopping and sales for both big corporations and small businesses. People are scrambling to make their last-minute purchases, which makes searching for the best deals a top priority. Internet searches are at an all-time high for deals, bargains, sales, and coupon/discount codes. While a…
The Benefits Of E-Commerce SEO And How To Use It
For those running a business that uses e-commerce, search engine optimization (SEO) is a necessity. With increasing e-commerce competition (especially in light of the coronavirus pandemic), SEO is one of the only effective ways to stand out and increase traffic. In this article, we’ll go over how e-commerce SEO can naturally increase your web traffic,…
Getting Caught Up On The Recent History Of Google Ads
2020 is a year that marks several anniversaries, one of which is the 20th birthday of Google Ads. Now that may not sound like a big deal, but you may change your mind when you think about just how integrated into life Google Ads have become. In recent years, internet advertising has gone through several…
Can SEO Be Effective In Multiple Cities?
One of the key aspects of local SEO is targeting specific locations like cities. But what if you want to target multiple cities at once? Well, using local SEO is one way to do this. However, it’s easy to wrong and actually end up hurting your search result ranking. When it’s done the right way,…
Local SEO: How To Get It Right
Organic search results are the goal of any search engine optimization (SEO) campaign. It’s surprisingly easy to have a high ranking in your search results thanks to a strong local SEO marketing strategy. If you’re struggling to rank highly in search results, it’s almost a sure sign that something has gone wrong with your local…
Reasons Why You’re SEO Optimized Content Will Not Appear In The Google Ranking
One of the most common challenges a content marketer encounters is the website not ranking well in the search engines. These content marketers may be doing certain versions of content marketing right such as regular blogging, and updating the design of the website. But after numerous rounds of keyword research under their belt they fail…
Tactics For SEO Title Tag Optimization
Title tags may be the first skill learned by SEOs, but that doesn’t mean they should be dismissed as a beginner’s technique. Title tag optimization is important for any SEO. Cyrus Shepard, a Moz SEO consultant did a talk on Advanced Title Tag Optimization, during which he explained the critical nature of title tags in…
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