Many people turn to Google to find the best healthcare practitioner near them. When your website appears near the top of this list more people will be likely to visit your website. This is why healthcare SEO is essential. Failure to capitalize on organic traffic here means you’re essentially giving these patients away to your competitors. There are several things you should be doing here.
Use Appropriate Medical Keywords
When you optimize your content it’s important to target the correct words for your industry. Here you should start with the medical services you offer. Don’t “stuff” these keywords into your content because Google will quickly catch this spammy tactic and penalize you for using it. Instead, you should place these keywords throughout your content in places that are both relevant and natural. Using healthcare SEO in this way will help you attract more patients.
Add Lots of Content Pages
You want your content pages to contain a lot of high-quality information that’s healthcare SEO enhanced. This information should improve the quality of your readers’ lives. It can be either a detailed description of the services you offer or information that targets their specific search queries. Regardless of what you write, it must stand up to Google’s high standards. This standard is higher than with other industries because it can impact your health and safety.
Optimize Visual Elements
One of the most popular ways in which content is consumed is through video. This is why websites with videos get more organic traffic. People also spend more time on these pages which tells search engines that the page is valuable. So when you’re optimizing your site for healthcare SEO make sure you’re including videos.
Additionally, make sure you’re also including various images and infographics. These things will also draw viewers into your content. Make sure any images you use include alt text to help visually impaired users and Google crawlers have a better understanding of your page. This can be a great place to include some of your keywords but don’t overdo it.
Optimize for Speed, Security, and Mobile Use
Any website taking more than three seconds to load will cause your visitors to leave and find their information on a faster website. The best way to check on your website’s speed is to use Google’s PageSpeed Insights tool. This won’t only tell you how fast your site loads but it’ll also tell you what you can fix to make it load faster.
Besides speed, you must also keep an eye on security. When your website has an SSL certificate it tells people that the information is encrypted, that it’s safe from hackers. Google penalizes websites that don’t use SSL certificates.
Additionally, you want to make sure that your website is mobile-friendly since most searches are now performed on mobile devices. When your website isn’t optimized for these devices users will go elsewhere. This is why it’s so important to have a responsive design which means that it’ll change automatically to fit the screen size that it’s being viewed on.
Social media traffic also influences how well you rank. This should be one of your top priorities when it comes to offsite healthcare SEO because the content has a significant impact on your visitors’ choices. It’s something that many people will take into account before scheduling an appointment.
While nothing is guaranteed when it comes to digital marketing, healthcare SEO can give your practice the boost it needs. So, when you’re ready to get started contact Local SEO Company in Tampa, FL, to help you get the boost you need.