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    • Troubleshooting Failures in Local Ranking

      Troubleshooting Failures in Local Ranking

      There are some search engine ranking puzzles that are so complex that they require a formal competitive audit. However, many of these puzzles simply require a few minutes of your time to run through a checklist of the 10 most common issues that cause your business to rank lower than you believe it should. Once…

    • Why Hiring Local SEO Has Advantages

      Why Hiring Local SEO Has Advantages

      In order to be seen on the search engines, your website needs search engine optimization, commonly referred to as SEO. There are many advantages to having local SEO done for your website. Here we will explore the various advantages there are. When using local SEO, you often find that you are able to have excellent…

    • Explaining What SEO Is To Small Business Owners

      Explaining What SEO Is To Small Business Owners

      When you’re selling small business SEO services to someone it can be easy if they can for a basic answer to the question: “What is SEO?” However, if your prospect has no idea how to answer this question, things can become more challenging. This shouldn’t dissuade you from helping this business achieve a first-page ranking.…

    • How To Explain SEO To Your Clients

      How To Explain SEO To Your Clients

      As a website owner your goal is to get as many people as possible from the search engines to visit your website. This is what’s known as search engine optimization (SEO). There are some people (known as SEO specialists) who find it easy to sell this process to website owners. However, they’ll occasionally encounter someone…

    • Ways of Approaching Holiday SEO

      Ways of Approaching Holiday SEO

      Many people think of the end of August through mid-September as the unofficial start to the holiday season. This is something businesses know which is why they’re having decent holiday sales already. As an online business, you realize that effective SEO is something that takes patience and time so you must be proactive if you…

    • Understanding Forensic SEO

      Understanding Forensic SEO

      Forensic SEO is one of the main areas in which SEO has truly evolved over the past 10 years. Now it seems like everyone knows about this practice. Unfortunately, there’s still some confusion about it though. Understanding the Basics Although nobody knows where the term started, this form of SEO is about dealing with a…

    • Today’s Challenges for Small Businesses

      Today’s Challenges for Small Businesses

      Simply opening a small business is a big achievement. However, once this achieved, there’s an even bigger challenge: maintaining that business. This is because there are several small business challenges every business must face (e.g. hiring the correct employees, building the brand). These are things that most of the larger companies have long outgrown. Depending…

    • Digital Marketing Tactics To Employ By The End Of This Year

      Digital Marketing Tactics To Employ By The End Of This Year

      As the year ends, you should know that there are still things that can be done to make an impact on your internet marketing. These are things you’ll want to get to work on right away, before the holiday season arrives. Elevate Your Best Voice When you want to improve the conversions on your existing…

    • Why You Need To Improve Your Local SEO

      Why You Need To Improve Your Local SEO

      About 33% of all Google’s mobile searches are local searches. This accounts for a lot of searches today since many people now access the internet in this fashion – something that’s evidenced by the number of “near me” searches that are conducted daily. When people are out and about, they want to find local information…

    • SEO Mistakes That’ll Hurt Your Rankings

      SEO Mistakes That’ll Hurt Your Rankings

      As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t…

    • Tips For Making Your Small Business More Efficient And Productive

      Tips For Making Your Small Business More Efficient And Productive

      As a small business owner your main goal is to create a business you enjoy around a lifestyle you love. You hope to accomplish this so you can work fewer hours. While this sounds great, two things often stand in your way: productivity and efficiency. There are a few things you can do to overcome…

    • The Biggest Local SEO Mistakes Businesses are Making and how to Correct Them

      The Biggest Local SEO Mistakes Businesses are Making and how to Correct Them

      In the past all it took to bring in local customers was word of mouth and vibrant signage to catch people’s attention. Living in the digital age has changed all that though. Now it is essential for businesses to rank for local SEO so they can remain competitive in their field. This is something that…