You can sell more homes now and generate more opportunities or leads by using home builder SEO strategies. There is no shortage of community developers or home builders in Tampa or any other local market. However, it is always difficult to stand out in the crowd to improve your visibility. It requires consistent efforts and they have to be in the right direction. You must understand the direction you have to take to improve SEO efforts.
There are some core areas you need to concentrate on while designing a great home builder SEO strategy and it does not depend on your growth plans. These areas include detailed and correct keyword research, technical optimization, content creation and marketing, and link building. The home builders looking to stand out in the crowd and enlarging their pool of leads online are required to pay close attention to the various local signals and factors in all areas to be in sync with the local market. Let’s check out these core areas.
- Keyword research
- Technical and Website Optimization (SEO)
- Website content optimization
- Website Promotion and Link Acquisition
Keyword Research: There are three kinds of keywords viz. navigational, informational, and transactional keywords. Obviously, all these three types of keywords are used for different purposes. The navigational keywords are used basically for branded search terms like “[company name] website” or “contact [company name]. These are search terms where the end-user is trying to reach something specific. Informational keywords are long-tail keywords where the user is trying to accumulate information before a transaction. Here he may not be in the need of a new house but may be planning to buy one in the near future. The last kind of keywords are transactional keywords and they are the most competitive kind of keywords as they are more focused. Some examples of this type can be “home builders” or “new communities” or “home builders near me” etc.
Technical and Website Optimization (SEO): There are several issues involved in the home builder SEO and a lot of them are technical. Some examples are listing various layouts and communities without duplicate content for optimizing a site for speed and doing this by keeping the display of beautiful photos. There are many things you have to consider in the home builder industry from the technical point of view. Although there are issues, there are many opportunities as well. You will have to run a technical SEO audit in the beginning based on traffic data and real crawl data.
Website content optimization: Well-optimized content is a necessity for any business website including the home builder industry. This is a serious issue when you are taking into consideration local businesses that are competing in the local markets. Home builder SEO is a case of this kind. When you have quality service content having proper keyword placement it goes a long way in growing the organic revenue and traffic. You need to build a content strategy that can be continuously chipped as it makes you stand out from the competition.
Website Promotion and Link Acquisition: There are many ways of building or acquiring links within your home builder industry. However, things can vary a bit depending on the market conditions and growth plans. However assuming that you are competing in the local market like Local SEO Tampa Company, your approach should start with acquiring industry-specific citations, levering the existing partnerships, providing resources for industry partners, broken link building, and industry associations. Broken link building is probably the best approach out of these options and also the most popular one. It provides a safe link acquisition for home builder SEO apart from the labor-based outreach. It is quite effective in getting results.