Evergreen content can be simply defined as “content that never goes out of style.” It’s the opposite of news and other trending content. This content is high-impact, in-depth content that can be valid for people for up to two years (oftentimes longer).
Benefits of Content That’s Evergreen
An evergreen topic is one that people will always be interested in regardless of what changes around them. In other words, it doesn’t become outdated so it’s an invaluable resource for your business.
Since there’s a lot of low-quality information online that offers practically no value, you’ll want to focus on writing content that’s evergreen instead. There are many benefits to doing so.
This Content is Timeless
Since this content is timeless it’ll take less time and effort to create it. Nevertheless, it’ll offer you consistent traffic because people will always be searching for it. Of course, it also ranks better with SEO (search engine optimization) because it’s high-quality content that makes your business look authoritative.
It Ranks Well in the SERPs
Google-friendly content must be optimized well. Spending time optimizing timeless content is a better ROI. This is because you’re only investing in SEO (e.g. keyword optimization) once.
It Generates Leads for a Long Time
You’ll be able to generate leads for a long time. This will enable you to stay active and relevant in your industry regardless of what else happens.
How to Create Content That’s Evergreen
Now that you know why you need to create evergreen content, it’s time to get busy doing so.
Start by Doing Keyword Research for Evergreen Topics
Good SEO requires keyword research. You should look for keywords that have sustained a high search volume for a long time. These are the topics that your viewers are looking for.
Optimize Your Content Creation Process
You’ll want your content to flow logically but at the same time, it’s also important to add internal links to support your SEO efforts. Make sure you don’t make any spelling or grammar mistakes. You want to create a unique, high-quality blog post that reflects well on your business.
Create Content That Can’t Be Found Elsewhere
You’re not looking to create “good” or even “great” content. You want to create the type of content that your competition isn’t creating. These posts have to be on the topics your visitors are missing. Once you take some time to create this content it’ll remain relevant far into the future because it’s evergreen content. This is why you don’t want to waste your time writing about things like the news, trending topics, or anything with a date in it. This is the type of content that’ll go stale overnight. As you’re creating this content you’ll not only want to avoid using dates but you’ll also want to avoid using words like “last year,” or “a few months ago.”
Promote, Promote, Promote
There are a lot of different ways in which you can share your evergreen content so that you get it in front of people who want to see the information you’re sharing. Two of the best ways to share this content are via email newsletters and social media platforms. Even if you don’t have a lot to say you can still come up with an interesting message that people will pay attention to.
Another great option is to make a short video that introduces your evergreen content. Make sure you include related pictures that support your content to make the video more palatable.
Now that you see how important evergreen content is to your SEO efforts you’ll want to make sure you generate lots of it. For help doing this contact the Local SEO Company in Tampa Bay, FL.