There’s a new Google algorithm update that recently occurred known as the “May 2022 core update.” These types of updates are meant to make the search results more relevant. To see whether this is true, Google will need two weeks for it to roll out completely.
Understanding the New Update
According to Danny Sullivan, Public Liaison for Search at Google, you should expect some changes in how your site performs in the search results pages (SERPs). This is because core updates are done to improve the overall search results. They also help Google keep up with the internet’s changing nature. While these changes aren’t specific to any site, they will still produce noticeable changes in how the website performs.
Whenever Google rolls out a core SEO update it tells people to refer to the guidelines they published in 2019. They say that nothing has changed in this regard so they continue referencing this document.
What to Expect From the New Google Algorithm Update
Sullivan also commented on what you should expect regarding these core updates. These expectations include:
- The effects will be widely noticed. They’ll include spikes and drops in the SERPs.
- These updates are considered “broad” because they don’t target anything specific. Instead, Google has designed them to make improvements to their system overall.
- If your pages drop in the SERPs, you should know that you aren’t being penalized. Instead, what is happening is that Google is reassessing them in comparison to other web pages, especially any content that’s been published since their last update.
- Broad core updates occur every few months. Unfortunately, some sites won’t recover from such an update until another one occurs. Even when you see these improvements it doesn’t guarantee that your site has recovered. However, if you don’t implement any changes, you’re virtually guaranteeing that your site won’t recover. So, the best way to deal with any changes in Google algorithm updates is to create the best content possible.
A Look Back at Previous SEO Updates
The last Google algorithm update occurred 6 months ago in November 2021. This new update is welcome news for anyone who’s been working on their website’s SEO since then because they may finally start to see some noticeable improvements in the SERPs. However, if you’ve let your site sit idle it’s not such welcome news since you’ll start seeing your website outranked by those that have more relevant content.
Right now, it’s too soon to start assessing what type of an impact this Google algorithm update will have. Google admits that it’s going to take them a few weeks to roll it out. During that time you shouldn’t be alarmed to see that your rankings are fluctuating a bit. You may not even notice any changes at all right away.
Although Google hasn’t confirmed that they’ve finished rolling out this new change, it’s never too early to work on your SEO. If this is something you need help with, contact us at the Local SEO Tampa Company in Tampa, FL.