Once you understand the importance of local SEO and you’re ready to capitalize on it, there are a few ways of doing so. It’s important to take a moment to look at these so you can start implementing them for your business.
Types of Local SEO Content
Regardless of what type of content you create, some precise writing is involved if you want this content to improve on your local SEO. To better understand what you must do, here’s a list of the different types of content and some tips for creating it.
City-Specific Landing Pages
Although you can rank for local keywords without a location-specific landing page, it’s much easier to create one and get the ranking you desire. If you’re concerned about the fact that you’re a multi-location business you should know that it’s as easy as creating a specific page for each of your business’ various locations.
You can think of these pages as your “one-stop-shop” for all of your local SEO content. Each of the questions on this page should come from your visitors’ viewpoint. Take a moment to think about what they’d want to know about your business. Ask these things in the form of a question then provide your business’ answers. Once you’ve created your page, make sure it’s easy for your visitors to find.
You can’t afford to overlook the magical touch that a blog brings to your business. This is the best way to help your business remain competitive in the SERPs. Blogging doesn’t have to be difficult. There are many different things you can write about. For instance, you should make a post when you:
- Open a new location
- Create a new product
- Offer a new service
- Hire a new employee
- Receive a new testimonial about one of your products or services
“Best Of” Guides
You may never even think of creating this type of page on your website, but they’re a great way to improve upon your local SEO. The nice part about these pages is that creating them can be a lot of fun since you can create whatever you like here. The only thing you need to remember is to create something that’s relevant to your business. You want your readers to see you as an authority here so give them something of interest to them.
It’s possible that you may even want to take this a bit further. For instance, if you own a taxi company, you may want to create a hub of city guides. Make sure to flesh these pages out as much as possible. This means that as a taxi company you should include things like downloadable Google Maps, airport guides, and even offer some video content.
Media Kits (a.k.a. “Press Pages”)
Some businesses believe that since people rarely visit this part of their website, they don’t need to create it. This couldn’t be further from the truth. While people may not pay attention, the search engines will and do. Of course, you don’t want to simply design pages for the search engines. Therefore you should make sure that you include some great pictures of your business’ location(s) and the products or services you offer there.
You may argue that you have so much to do for your business already that you can’t add any more work to yourself. At the Local SEO Tampa Company in Tampa, FL we completely understand this. We want you to know that you don’t need to add more work. We’re here to take care of these tasks for you. Make sure to contact us so you can get started right away.