Category: Google
How to Give Your GMB Profile a Boost
It’s in your best interest to leverage your responses to the Google reviews you receive. You should also be using the Google My Business listing (GMB) tools to help ensure that you’re listed above your competition. There are a few things you can do to make sure you’re using local SEO to your advantage here.…
Troubleshooting Failures in Local Ranking
There are some search engine ranking puzzles that are so complex that they require a formal competitive audit. However, many of these puzzles simply require a few minutes of your time to run through a checklist of the 10 most common issues that cause your business to rank lower than you believe it should. Once…
Explaining What SEO Is To Small Business Owners
When you’re selling small business SEO services to someone it can be easy if they can for a basic answer to the question: “What is SEO?” However, if your prospect has no idea how to answer this question, things can become more challenging. This shouldn’t dissuade you from helping this business achieve a first-page ranking.…
How To Explain SEO To Your Clients
As a website owner your goal is to get as many people as possible from the search engines to visit your website. This is what’s known as search engine optimization (SEO). There are some people (known as SEO specialists) who find it easy to sell this process to website owners. However, they’ll occasionally encounter someone…
Ways of Approaching Holiday SEO
Many people think of the end of August through mid-September as the unofficial start to the holiday season. This is something businesses know which is why they’re having decent holiday sales already. As an online business, you realize that effective SEO is something that takes patience and time so you must be proactive if you…
Understanding Forensic SEO
Forensic SEO is one of the main areas in which SEO has truly evolved over the past 10 years. Now it seems like everyone knows about this practice. Unfortunately, there’s still some confusion about it though. Understanding the Basics Although nobody knows where the term started, this form of SEO is about dealing with a…
How The Ranking Change In Google Nofollow Links Affects Your SEO
There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s…
How Email Marketing Gives Your SEO a Boost
Unfortunately, the connection between email marketing and SEO isn’t obvious. After all, Google doesn’t crawl through and rank each of your emails nor does having a large list of email subscribers help you rank higher for your keywords of choice. This doesn’t mean that it isn’t a helpful tool though. In fact, it’s able to…
Why It’s Important For Contractors To Improve Their Local Seo
About 33% of all the mobile searches conducted on Google are local. Searching for things “near me” is fueled by mobile technology. When people are out doing things they want to know the best places to do other things. As a contractor you may wonder if this affects you, but as mobile search continues growing…
Why You Need To Improve Your Local SEO
About 33% of all Google’s mobile searches are local searches. This accounts for a lot of searches today since many people now access the internet in this fashion – something that’s evidenced by the number of “near me” searches that are conducted daily. When people are out and about, they want to find local information…
SEO Mistakes That’ll Hurt Your Rankings
As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t…
Google Says Responding to Reviews Improves Local SEO
Today, about 90% of consumers say they trust online reviews just as much as they trust personal recommendations. This plays a huge role in your brand’s success, which is why review management should be one of your top priorities. It also plays an important role in how Google ranks your business, accounting for about 15.44%…
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