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    • Why You Shouldn’t Worry About Negative SEO

      Why You Shouldn’t Worry About Negative SEO

      Negative SEO occurs when someone purposefully harms another website’s organic search traffic. Typically, this occurs when a spammy website (e.g. scraper site, porn, a site infected with malware) links to the negatively impacted website. Unfortunately, as a webmaster there isn’t anything you can do to stop this from happening. This is why so many ecommerce…

    • Why My Website Is Not Showing In Google Search

      Why My Website Is Not Showing In Google Search

      Websites that don’t rank in Google search are like fancy cars that refuse to start. While they both look great, neither are useful because they don’t transport people from one location to another. Typically, a site that doesn’t rank well has one main issue that drags down the entire website, negatively impacting its performance. Fortunately,…

    • SEO Best Practices For Header Tags

      SEO Best Practices For Header Tags

      In the past header tags were a critical part of SEO but not anymore. This doesn’t mean they’re unimportant though. Indirectly they’re able to influence your rankings since they make it easier and more enjoyable for your readers. They also provide keyword-rich content for the search engines themselves. As such, you should still be maintaining…

    • Internet Marketing Trends You Shouldn’t Ignore In 2020

      Internet Marketing Trends You Shouldn’t Ignore In 2020

      Many online marketing trends come and go but there are some that stick around to help businesses find new ways of reaching their target audiences. With the new year quickly approaching, it’s time to think about implementing some new things that’ll help you turn your internet marketing strategies up a notch. Voice Search Over the…

    • SEO Trends For 2020

      SEO Trends For 2020

      There are many articles about Google “SEO trends” but all of them say basically the same thing: Things will continue to change. This is why it’s so difficult to find a definitive list. Nevertheless, here are some trends for 2020 that have been seen starting to form throughout 2019. Google is Highly Focused on Intent…

    • Local SEO Strategies to Help You be Seen in Searches

      Local SEO Strategies to Help You be Seen in Searches

      One of the most enduring, yet elusive business principles is finding your target market. Today this has more to do with finding your “geographic” market since most people are using mobile devices to find businesses. The What and Why of Local SEO Many strategies now exist allowing businesses to tap into a person’s local search…

    • How to Give Your GMB Profile a Boost

      How to Give Your GMB Profile a Boost

      It’s in your best interest to leverage your responses to the Google reviews you receive. You should also be using the Google My Business listing (GMB) tools to help ensure that you’re listed above your competition. There are a few things you can do to make sure you’re using local SEO to your advantage here.…

    • Troubleshooting Failures in Local Ranking

      Troubleshooting Failures in Local Ranking

      There are some search engine ranking puzzles that are so complex that they require a formal competitive audit. However, many of these puzzles simply require a few minutes of your time to run through a checklist of the 10 most common issues that cause your business to rank lower than you believe it should. Once…

    • Why Hiring Local SEO Has Advantages

      Why Hiring Local SEO Has Advantages

      In order to be seen on the search engines, your website needs search engine optimization, commonly referred to as SEO. There are many advantages to having local SEO done for your website. Here we will explore the various advantages there are. When using local SEO, you often find that you are able to have excellent…

    • Explaining What SEO Is To Small Business Owners

      Explaining What SEO Is To Small Business Owners

      When you’re selling small business SEO services to someone it can be easy if they can for a basic answer to the question: “What is SEO?” However, if your prospect has no idea how to answer this question, things can become more challenging. This shouldn’t dissuade you from helping this business achieve a first-page ranking.…

    • How To Explain SEO To Your Clients

      How To Explain SEO To Your Clients

      As a website owner your goal is to get as many people as possible from the search engines to visit your website. This is what’s known as search engine optimization (SEO). There are some people (known as SEO specialists) who find it easy to sell this process to website owners. However, they’ll occasionally encounter someone…

    • Ways of Approaching Holiday SEO

      Ways of Approaching Holiday SEO

      Many people think of the end of August through mid-September as the unofficial start to the holiday season. This is something businesses know which is why they’re having decent holiday sales already. As an online business, you realize that effective SEO is something that takes patience and time so you must be proactive if you…